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Strategy and Transformation

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The Benefits and Tools of Middleware Modernization

This is the third installment in our middleware modernization series. You can read the first installment here and the second installment here. Organizations often lack the time and resources needed to effectively modernize legacy systems and applications. Middleware helps ease the challenges associated with modernization and provides the flexibility to upgrade applications. Benefits of Middleware […]

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Build Winning Healthcare Site Experiences + Keep Internal Stakeholders Happy

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

The value of listening in your consulting strategy

If a picture is worth a 1,000 words, then listening is worth $500,000 The value of listening in your consulting strategy In the late spring of 2002, I took a consulting assignment to help a company, who provided parts to Ford Motor company’s assembly line.  Little did I know that this project would soon show […]

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Salesforce + MuleSoft: How to Leverage These Solutions in the Manufacturing Industry

The manufacturing industry was evolving even before 2020, but the global pandemic added a new urgency to manufacturers’ needs to digitally transform. Today, organizations in manufacturing must meet new, more pressing demands of connectivity, technology, and agility. In this article, we’ll look closely at how Salesforce, MuleSoft, and Perficient offer manufacturers the technical and organizational […]

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Starting Your Middleware Modernization Journey

The following is the second installment in our middleware modernization series. You can read the first installment here. If your applications no longer meet business requirements, it may be time to modernize. Legacy middleware platforms weren’t built to address the needs of modern, hybrid IT environments, but modernized middleware can support application environments that work […]

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[Podcast] What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our […]

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[Webinar] Ease Cloud Migration with Red Hat OpenShift Service on AWS

As one of nine launch partners for Red Hat OpenShift Service on AWS (ROSA), Perficient has developed a Kubernetes-based accelerator to take your applications to production on OpenShift in just a few hours. ROSA is a fully managed and jointly supported offering that combines the power of OpenShift and the AWS public cloud. On Sept. […]

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How to Better Understand Your Patients and Members

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]

Digital Marketing Considerations Play a Big Role in Commerce Platform Selection

Why Digital Marketing Considerations Play a Big Role in Commerce Platform Selection- Here’s Why #271

There are a lot of things to consider when choosing a commerce platform for your business. In the first part of this two-part series, Eric Enge and Justin Racine, Senior Commerce Consultant at Perficient, discussed the technology considerations. Now, in this video, they dive into the business and digital marketing factors you need to evaluate […]

An Ecommerce Feature That Could Protect Your Site Against the Delta Variant

Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]

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Agile Brainstorming: Introduction

What is it? Brainstorming is a technique of generating ideas by a group of people or team members by presenting them with a problem statement and having an open discussion. When applied to agile projects, this technique can produce interesting solutions and hence is referred to as Agile Brainstorming. Why is it important? There are […]

The Evolution of Digital Design: Why Good Design is More Than Good Aesthetics

Digital design as we know it today is still a relatively new concept. It’s so new that only 22% of 557 organizations surveyed had the design operations to implement the design at scale in 2020, a surprisingly low number when considering the few organizations that tapped into the design for more than just the looks were able to outperform the S&P by 228% over a […]

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