Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]
Strategy and Transformation
Your healthcare audience: Patient, consumer or human?
Healthcare marketers used to discuss the “patient experience” within their health system. More recently, however, the focus has shifted to “consumer experience,” and the reason is obvious: retail giants keep pushing deeper into the healthcare space, and they’re bringing retail practices and improved consumer experience with them. Before a person becomes a patient, they are […]
Digital Commerce in 2022 – It’s Not Your Father’s Shopping Cart
Nearly all businesses have invested in digital commerce to varying degrees over the past two decades. Previously, digital commerce was thought of as a channel through which the business exposed its way of doing business to a digital audience. This thought served businesses well when the digital audience had little expectation with a business online […]
Strengthening Healthcare C-Suite Relationships & Partnership: IT, Marketing, Revenue
What do the Chief Information Officer (CIO), Chief Marketing Officer (CMO), and Chief Revenue Officer (CRO) need from each other in order to deliver on transformative business outcomes and customer success? Certainly not more short-term fixes. Instead, they need three things: A cross-functional partnership Shared longer-term business and IT roadmaps Nimble architecture “Just 36% of […]
How to Improve Your Organization’s Customer Experience in the Age of Digital Insurance
As customer expectations around how to purchase insurance online evolve, it’s crucial for insurance carriers to create online purchasing experiences that exceed expectations and drive revenue and growth opportunities for their organizations. To do this the right way, insurance carriers will need to evaluate their current ecommerce strategy to ensure they’re meeting both business goals […]
There is No Secret Sauce: Put Financial Services Customers First and You Will Grow
TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]
Perficient Launches Knowledge Sharing Community for Colleagues
In 2021, Perficient continued launching new resource groups for colleagues to find connections and community while building their skills. In addition to the Giving ERG and Agile Community, Lance Bruner, director, took the reigns to formalize a group that had been providing information on consulting best practices to our localized GEO teams so that more […]
Industry Slant // Bob Vanek Talks Denver, Reverse Logistics, Baseball
Bob Vanek is the chief strategist for Perficient’s supply chain practice. He has more than 20 years of experience managing project delivery across various industries and consulting environments. Denver & Dentists Madeline McDermott: Where were you born? Bob Vanek: Fort Dix, New Jersey. MM: Where did you go after? BV: When I was about six […]
[Podcast] What if the key to digital success is getting back to basics? An Interview With Alan Hart.
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. We’d love to get your feedback on a “white noise” word or topic you’d like for […]
Application Modernization Pillar #4: Application Migration
In this blog post, we’ll explore application migration and its role in application modernization. Read about the first, second, and third pillars of application modernization. Historically, enterprises wanted to move applications to the cloud because they wanted flexibility, scalability, or the predictable pay-as-you-go cost structure that cloud providers offer. Now, they want environments that enable […]
IT Industry: Its Adaptation in Times of Pandemic
It is not easy for a company to survive times of uncertainty and radical changes in all aspects (economic, technological, political, etc). However, IT companies have survived and grown enormously in times of pandemics. It has been almost 2 years since the pandemic began. Two years full of challenges and changes for many companies around […]
Scope. Budget. Timeline – But What Does it Mean
As a Project Manager, there is an art to keeping a project moving forward while maintaining happiness across all parties. The fundamental responsibilities include scope, budget, and timeline. Like many project managers, I have had these three drilled into my head as my remit. But what does that actually mean? Well, it depends. In 12+ […]