Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. Earlier this year, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights […]
Strategy and Transformation
Video: Optimizing Omnichannel Experiences for Lids Sports Group
Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]
Adobe Solution Overview: Marketing Website
The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.
Preventing Random Acts of Content
Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.
Cloud Technology Has Changed the Game
I have just returned from the Gartner Application Strategies and Solutions Summit 2018. This was one of those conferences where it turns out to be something different than what you expected. The agenda was a solid blend of educational sessions, networking opportunities and meaningful keynotes. Like many conferences, the real value comes from hearing from […]
Data as Experience: A Series
In the past several years, I’ve seen both successful and failed insights initiatives. Perhaps the first element of failure is what they call these efforts: Reports Executive Reports Reporting A focus on the number of reports Large focus on specific fields in reports, to the exclusion of other elements When I look at elements of […]
Automation Tools Enhance Cloud Outcomes
We have been working with many different technologies in the cloud space over the last few years. Each technology brings it’s own set of challenges and outcomes. One set of technologies that has already delivered significant outcomes are automation tools. If you think about it cloud technology is based on the use of automation tools. […]
A Proper OMS: The Key to Successful Selling on Marketplaces
A lot of companies, whether they’re a B2B a B2C seller, have the inclination to sell their products on digital marketplaces such as Amazon, Overstock, and eBay. By selling their products on these platforms, organizations are able to grow their revenue outside of traditional selling channels. This is especially beneficial for companies with very niche […]
Steep Learning Curves: The Opportunity to Grow in Business
Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. As I look back at my career and how I got where I am today, there is a consistent theme – learning. Way […]
Your Page Speed Impacts SEO. Here’s Why.
Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]
Informal Networks Require Leaders to Look Below the Waterline
How do communications and influence flow through your organization? The most obvious and visible method is through formal channels. Leaders in corporate or business-line roles receive information from executives and these leaders cascade the information down the hierarchy through predictable channels like email and town hall and group meetings. The path of these communications can be easily traced down through the lines and boxes of […]
Meet Perficient’s Chief Strategists: Eric Roch
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. Earlier this year, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights […]