Strategy and Transformation

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, as well as […]

I kicked off this blog series by introducing the concept that data is really only valuable when it reaches the end users. There are a number of user types. For our purposes, I want to highlight on these five and focus on the first: The basic user The power user The data scientist The executive […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. Earlier this year, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights […]

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.

Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.

I have just returned from the Gartner Application Strategies and Solutions Summit 2018. This was one of those conferences where it turns out to be something different than what you expected. The agenda was a solid blend of educational sessions, networking opportunities and meaningful keynotes. Like many conferences, the real value comes from hearing from […]

In the past several years, I’ve seen both successful and failed insights initiatives. Perhaps the first element of failure is what they call these efforts: Reports Executive Reports Reporting A focus on the number of reports Large focus on specific fields in reports, to the exclusion of other elements When I look at elements of […]

We have been working with many different technologies in the cloud space over the last few years. Each technology brings it’s own set of challenges and outcomes. One set of technologies that has already delivered significant outcomes are automation tools. If you think about it cloud technology is based on the use of automation tools. […]

A lot of companies, whether they’re a B2B a B2C seller, have the inclination to sell their products on digital marketplaces such as Amazon, Overstock, and eBay. By selling their products on these platforms, organizations are able to grow their revenue outside of traditional selling channels. This is especially beneficial for companies with very niche […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. As I look back at my career and how I got where I am today, there is a consistent theme – learning. Way […]

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]