Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between […]
SEO
Understanding AEM Resources In 10 Minutes
One of the strong features of Adobe Experience Manager (AEM) is creating UI content using the content authoring capability with Core Components. As contents are created, they are stored in a Jackrabbit Oak repository as resources, which is then fetched and rendered as HTML content. When out-of-the-box content authoring components do not suit the needs […]
Why Everything You Know about Link Building for Local Search Is Wrong – Here’s Why #265
Most of what you read about link building or hear at conferences isn’t helpful. And when you narrow that down to link building for local search, it’s even more challenging to find useful information. In this episode, Greg Gifford, SearchLabs’ Vice President of Search, joins Eric Enge to share the differences between local link building […]
Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264
As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]
Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263
We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]
Hacking Human Nature, Part 1: Social Proof Theory
Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]
Improving your Google Search Result with SXA
Improving the way your search result appears in Google and other search engines is paramount to driving users to your site. This blog post will show you how to display review scores in your search result using Sitecore’s SXA. How can this drive business for you? Why would you want to surface this information to […]
Why Google’s SMITH Algorithm Is an Important Event for SEO – Here’s Why #262
Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it […]
Amazon Kendra Announcements for Handshake
Today, Handshake connectors are available to Amazon Kendra customers. We have found Amazon Kendra’s semantic capabilities, customization potential, and APIs to be powerful tools in search experience design and implementation. Few search platforms handle query recognition and semantic response better. Without relevant content and metadata in the index, search cannot function. Handshake lets us skip […]
Mobile vs. Desktop Usage In 2020
This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. and globally. We also include tablet usage stats. The data in this study was pulled from Google Analytics’ Benchmarking feature, which provides aggregated industry data from companies […]
The Power of User Intent Matters for SEO – Here’s Why #261
Eric Enge has been doing Here’s Why videos alone for two years now. Many people have been wondering what happened to Mark Traphagen. In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen returns to discuss user intent and why it is critical to creating high-performing content for both SEO and site […]
The History Behind Google’s Page Experience Signal and Where It May Be Going Next
In May 2021, Google is rolling out the Page Experience ranking signal. It combines the existing mobile-friendly, safe-browsing, https, and intrusive interstitials signals with the new Core Web Vitals (CWV) signal that includes: Largest Contentful Paint. First Input Delay. Cumulative Layout Shift (a form page speed metric). The Page Experience signal is a milestone in […]