Digital Marketing

There are a lot of things to consider when choosing a commerce platform for your business. In the first part of this two-part series, Eric Enge and Justin Racine, Senior Commerce Consultant at Perficient, discussed the technology considerations. Now, in this video, they dive into the business and digital marketing factors you need to evaluate […]

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]

In marketing automation, the basic goal is to nurture current and prospective customers with appropriate content at the right time, to help drive them toward buying. Nurturing is all about systematically driving engagement through communications tailored to your prospect’s journey and their interests. A strong nurture strategy and supporting architecture are critical to orchestrating and […]

Your e-commerce platform sets the foundation for the future success of your business, so it’s crucial that you choose one that fits your current needs and allows room to grow. In this episode, Justin Racine, Senior Commerce Consultant at Perficient, joins Eric Enge to highlight the key technology considerations you need to examine before deciding […]

In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today […]

Customer data platforms are more then Master Data Management solutions. They provide critical business value in today’s digital-first world.

Optimizely’s Digital Recognition As a Leader We are proud to announce that Optimizely, a Perficient partner, was recognized by industry-leading analyst firms as a Leader. After numerous recent acquisitions, the new Optimizely has positioned itself as a stand-out platform. For instance, the recent Forrester research report stated that Optimizely offers strong experimentation and analytics capabilities, […]

AEM is a proven framework for application delivery. Intuitive authoring features and HTL (formerly Sightly) driven content views make it easy to put together pages served from an AEM environment. The standard component strategy is great, but AEM offers more flexibility in how you use authored content. AEM Content Services allows authored content to be […]

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

In today’s global marketplace, social media is a powerful product-marketing tool. It can direct consumers to a new product or attractive deal, engage them, and build a sense of community. Relatively, social media and online shopping play a significant role in our lives. A comprehensive social media presence also includes direct sales through certain networks, […]

Traditionally, users visit a website to search and purchase the products they want. But with the world of commerce constantly evolving, businesses are finding new ways to connect with their users on other platforms – especially social. What is Social Commerce? Unlike social media marketing, which redirects users from an advertisement on a social platform […]