Digital Marketing

Meet Acquia Source Acquia Source powered by Drupal is Acquia’s SaaS solution to streamline building, managing, and deploying websites at scale, representing a fundamental shift in how organizations approach digital experience creation. This innovative platform combines the power of Drupal with a modern component-based architecture, delivering a unique hybrid approach that bridges traditional CMS capabilities […]

In today’s data-driven world, understanding how users interact with your application is no longer optional , it’s essential. Every scroll, click, and form submission tells a story, a story about what your users care about, what they ignore, and where they might be facing friction. This is where event tracking and analytics come into play. Traditionally, developers and product […]

Intro 📖 In this post I’d like to share a workflow “attacher” implementation I built on a recent Sitecore XM Cloud project. The solution attaches workflows to new items based on a configurable list of template and path rules. It was fun to build and ended up involving a couple Sitecore development mechanisms I hadn’t […]

This blog post will discuss MultiSite validation for either ContentArea or LinkItemCollection, which are both capable of storing multiple items. Although we can use the custom MaxItem attribute to validate the ContentArea or LinkItemCollection, the problem arises when the same property is used for multiple sites with different validation limits. In a recent project, we […]

The rules of digital engagement and SEO are changing fast. As Generative AI platforms and large language models (LLMs) become the go-to tools for information and decision-making, traditional SEO strategies are being upended. Search engines are no longer the only gateway to brand discovery. Increasingly, consumers are turning to AI-powered assistants to ask questions, compare […]

As Generative AI (GenAI) continues to evolve, its promise of speed and scale is capturing the attention of senior executives across industries. According to Adobe’s 2025 Digital Trends Report, 86% of leaders expect GenAI to significantly increase content production both in speed and volume. But for the marketing and customer experience (CX) teams tasked with […]

In today’s digital-first world, brand consistency is more than a visual guideline, it’s a strategic asset. As teams scale and content demands grow, having a centralized Brand Kit becomes essential. If you’re using Sitecore Stream, building a Brand Kit is not just useful, it’s transformational. In my previous post, I tried to explore Sitecore Stream, […]

What’s it like to receive a phone call to say, “I need you to quickly transfer some funds,” and that person sounds just like your boss, but it is not your boss? Or somebody constructing a complete and realistic video of you stating something you never said? This is not science fiction,  this is reality […]

How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help.  At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]

The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead.  But making […]

Getting Started with Coveo Atomic CLI This section explains how to install, configure, and deploy a Coveo Atomic project using the Coveo CLI Install the CLI To get started, install the Coveo CLI globally with npm: npm install -g @coveo/cli To ensure you’re always using the latest version, update it anytime with: npm update -g […]

In a world that’s moving at lightning speed, customers expect brands to keep up — to understand them instantly, respond to their behavior in real-time, and offer relevant, helpful experiences wherever they are. This is where Artificial Intelligence (AI) has become not just useful, but absolutely essential. The Growing Power of AI in Today’s World […]