The facts and figures about caregivers — family members and friends who provide care and support to people with chronic health conditions, disabilities and other problems — are staggering. According to the Centers for Disease Control and Prevention (CDC), as of 2020, more than one in five Americans were caregivers. That worked out to about […]
Digital Marketing
Crafting AEP Schemas: A Practical Guide
Welcome to the world of Adobe Experience Platform (AEP), where digital transformation becomes a reality. If you’ve landed here, you’re already on your way to making significant strides in your organization or your career. In a digital era where data reigns supreme, and the Customer Data Platform (CDP) landscape is ever-evolving, businesses strive to maximize […]
Healthcare Content Audit: 6 More Benefits for Your Organization
I first published the article “6 Reasons You Need to Conduct a Content Audit” back in 2019. I just updated it recently — something you should do regularly for your older blog content — and it still has good insights as to the importance of a content audit for your healthcare organization (HCO). But I […]
Part 2: Read and Validate PDF Text Content in Browser Using PDFBox and Selenium
Validating the content of PDF files that an application generates is a common task while testing web applications. To do this, utilize PDFBox, a Java library for managing PDF documents, in combination with Selenium, a potent web automation tool. This post will demonstrate how to use PDFBox and Selenium to read and validate PDF text […]
Advanced API Testing Part 2: JSON Schema Validation, Serialization & Deserialization Techniques
Welcome to Part 2 of our series on Advanced API Testing with Rest Assured. In this segment, we delve into three critical aspects of API testing: JSON Schema Validation, Serialization, and Deserialization. These advanced techniques empower developers and testers to ensure the reliability and efficiency of their APIs. Let’s explore how Rest Assured simplifies these […]
Conversion-Centered Content: 5 Secrets Your Healthcare Organization Needs to Know
Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]
6 Reasons You Need to Conduct a Content Audit
What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]
Healthcare Decision-Making: Content Types for Each Stage of the Process
In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]
Brand Archetypes in Healthcare: Finding Your Organization’s Personality
When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s […]
Celebrating Mother’s Day with Perficient’s Women in Tech: A Working Moms Career Panel
At Perficient, our commitment to fostering an inclusive and supportive environment for all employees is exemplified through our active Employee Resource Groups (ERGs). The Women in Tech ERG, is dedicated to empowering and uplifting women within our tech community. This Mother’s Day, we celebrated in a unique and meaningful way by hosting a “Working Moms […]
Einstein Personalization and Salesforce Connections 2024: AI Integration at the Forefront
Attending Salesforce Connections 2024 at McCormick Place in Chicago was an energizing experience, highlighting the forefront of AI integration in business operations. The event gathered industry leaders to explore the latest advancements in artificial intelligence, data integration, and commerce, with a clear focus on how these technologies are reshaping the business landscape. One of the […]
Enabling Dynamic Media Feature For AEM Custom Components
Dynamic Media is one of the versatile tools provided by Adobe. Previously, it was known as Scene7. It has strong Asset editing and authoring tools capabilities. It is based on a Cache delivery network, which loads the contents to improve page load time and renders the right image renditions correctly resized and optimized. Dynamic Media allows […]