Content Marketing

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]

From the invention of the calculator to computers to the present AI era, we humans have come a long way. Aka AI. In the simplest words, Artificial Intelligence is a set of algorithms/logic mimicking the human thought process and behavior. It simplifies and speeds up our work. One such AI tool that is making headlines […]

A backlink, also referred to as an incoming link or inbound link, is a link from one website that points to another website. It acts as a vote of confidence for the linked website and informs Google and other search engines that the linked website content is relevant to the topic and a valuable one. […]

Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to  the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its […]

It’s a story as old as time. You work hard to build a great site. You have all the right properties – with descriptive names – that the content authors recognize and know how to use. Everything is going according to plan. The site is good. Life is good. The client is happy. Then BAM! […]

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]

Thought leaders build credibility and trust by creating content that showcases deep knowledge and unique perspectives. However, the writing process can be time-consuming and labor-intensive (and not all thought leaders are strong writers). That’s where AI writing assistants come in. With cutting-edge large language models like OpenAI’s GPT-4, content creators can now streamline the process […]

The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. If you have not read this article, it’s an extremely informative read and really we can’t disagree. We’ve already been seeing real innovation in generative AI, especially […]

For the scenario of independent deployment of your NextJs static site, say in an automated deployment, one missing piece is a way to push the SSG site into Vercel. Here I provided a simple deployment script using the Vercel CLI of the static site in the XM Cloud project. Code: # Set up variables with […]

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]

As businesses strive to stay ahead in today’s competitive market, innovation and creativity have become crucial elements of success. However, the traditional process of content creation can be time-consuming and resource-intensive, leaving little room for experimentation and innovation. This is where Artificial Intelligence comes in. Generative AI is a groundbreaking technology that is transforming the […]

To make your website easy to navigate, menus arblogucial. Links are provided on menus to aid with navigation. Using the Drupal menu, you can add, remove, and rename menus and items. We’ll look at creating menus in Drupal in this blog. Easy Procedures to Construct Menus in Drupal Step 1: Click Structure, as displayed on the […]