Data + Intelligence

The Hype Around Generative AI Continues Many healthcare leaders are wondering if (and how) generative AI, the shiny new tool, could drive value in their organization. Our recent discussions with Chief Medical Officers, Chief Information Officers, Chief Medical Information Officers, and a VP over Nursing point to this: AI can provide a huge amount of […]

Unlocking Growth Adopting an experimental culture for websites and apps is the shortest path to corporate success. It’s all about learning from experiences, avoiding costly mistakes, and reaching your target audience effectively. Making data-driven decisions is crucial for website design, content creation, and digital marketing campaigns. A/B testing serves as a digital microscope, providing insights […]

In today’s dynamic and competitive business landscape, organizations strive to achieve optimal performance and drive growth. To stay ahead of the curve, businesses need a comprehensive and efficient system to manage and enhance their performance. Enter Corporate Performance Management (CPM) solutions—a powerful tool that empowers organizations to align their strategies, measure progress, make data-driven decisions, […]

Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. It provides a single view of the customer across all channels, enabling businesses to deliver personalized experiences in real time. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to […]

Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to […]

Salesforce Connections 2023 promised new ways for businesses and individuals to better drive innovation, efficiency, and growth – it did not just meet these expectations but exceeded them! Other Perficient colleagues and I were proud to represent our strong Salesforce practice and were also prepared to take home loads of new information. Along with the […]

I’ve heard many people, from entry level developers to senior architects and directors, wonder if GitHub Copilot was anything more than just autocomplete. I kept struggling to put into words why I felt that it was. And today it clicked for me. Cognitive Load. It’s the secret enemy that’s really difficult to pin down concretely, […]

In just two weeks Perficient leaders are headed to San Francisco to attend Data + AI Summit!  This key conference for the data, analytics, and AI community take places June 26th – 29th in Moscone Center and will attract an estimated 10,000 data professionals from every industry all over the globe.  The conference has something […]

Introduction In today’s competitive business landscape, sales teams face numerous challenges in maximizing their efficiency and productivity. To overcome these obstacles, organizations are turning to advanced technologies to streamline their sales processes and improve customer experiences. One such powerful solution is Coveo for Salesforce, an innovative tool that revolutionizes sales efficiency and empowers sales teams […]

Advances in technology are propelling consumer expectations and options for care. In this swirling sea of change, healthcare organizations continue to explore new ways to improve outcomes and organizational resiliency. One area gaining significant buzz (and a healthy dose of hesitation) is generative AI. With its ability to analyze large datasets, identify patterns and trends, […]

Last week, I had an opportunity of attending the “Trailblazers Connect – Summer 2023 Meetup Event” of Central India Trailblazers Community Group hosted by the Salesforce Developer Group of Nagpur & Amravati. As a Salesforce enthusiast and a developer, I eagerly participated in this event. It feels very good when you meet other Trailblazers like you, […]

If you have installed Google Analytics 4 recently or already have it for your site, you might have experienced some difficulties in the debugger. For instance, 2 or 3 instances of the same event appear. If we reload the page, at first, it will disappear and then they start to duplicate again.   Common reasons why […]