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Customer Experience + Design

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Mobile-First Email Design

These days more and more people are turning toward mobile phones for their internet consumption. In fact, as of the last quarter of 2021, about 54% of all global web traffic comes from mobile devices and it is only going to go up from there. Because of this upward trend in mobile internet usage more […]

Are Private Digital Sales The Future of Customer Experience Bliss?

A recent Forbes article explored this and last year’s challenges pertaining to inventory stock levels and availability. In case you forgot, last year and the previous year offered tough times for retailers, as the pandemic increased the time it takes to get products from overseas, thus providing a below-average customer experience for folks looking to […]

A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight.  With the rise in vaccination rates and a hopeful return […]

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Define Initial Requirements: Accessibility in the Product Development Lifecycle Part 2 of 4

Read Part 1 of this series here: Plan to be Accessible by Design: Accessibility in the Product Development Lifecycle. Forward-thinking product teams will plan for and implement inclusive user experiences at the start of the design process to achieve better outcomes. More commonly known as Shift Left, this method advocates ‘baking in’ inclusive user experience […]

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Creating Optimized and Engaging Provider Profiles For Your Hospital Website

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

Elements of Experience Design

The Elements of Experience Design (XD)

Experience Design (XD) is the discipline of creating solutions that clearly and concisely present information and functionality to individuals based on their roles, situations, and needs. When the diverse elements of experience design are put together in organized, structured, and creative ways, the results are meaningful and actionable and for users. The Goal of XD […]

Leverage Data Analytics In Software Development To Grow Business Value

SCD Type 1 using tAddCRCRow component

When we approach a scenario related to database, commonly used SCD types. Even though Talend has an inbuilt component we mostly prefer not to use tDBSCD feature to improve performance. The common way to implement SCD is to normalize a job design instead of using a single component. Irrespective of technology people look for an […]

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Plan to be Accessible by Design: Accessibility in the Product Development Lifecycle Part 1 of 4

Accessible Product Development Starts with Shift Left Using a Shift Left method to improve product development outcomes isn’t new or novel. Shift Left has been adopted for decades to lower software development refactoring time and costs and streamline time to market by testing software earlier in the design process and not just before it ships. […]

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Selecting a DigEx Platform? Gartner 2022 Magic Quadrant for DigEx Platforms Showcases Major Players

Digital Experience Platforms (DXPs) are technologies built to support and digitize your business processes in an effort to improve the customer experiences you provide, with core capabilities ranging from content management, data and analytics, personalization opportunities, artificial intelligence capabilities (AI), customer insights and journey mapping, and more. With dozens of platforms and integration methods to […]

How Experimentation Test Design Innovation

Putting Innovation to Work: How Experimentation Can Test Your Design Performance

Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]

GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard.  While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. I’ve long advocated that personalization […]

Semantic Markup for Web Accessibility

Worldwide, over 285 million individuals live with some sort of visual impairment. This is according to the U.S. Health and Human Services Department. Introduction to Section 508 Compliance and Accessibility (hhs.gov) They require screen-readers to help them navigate the web. The problem is that not all websites are structured with appropriate semantic markup for accessibility. […]

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