Experience Design (XD) is the discipline of creating solutions that clearly and concisely present information and functionality to individuals based on their roles, situations, and needs. When the diverse elements of experience design are put together in organized, structured, and creative ways, the results are meaningful and actionable and for users. The Goal of XD […]
Customer Experience + Design
SCD Type 1 using tAddCRCRow component
When we approach a scenario related to database, commonly used SCD types. Even though Talend has an inbuilt component we mostly prefer not to use tDBSCD feature to improve performance. The common way to implement SCD is to normalize a job design instead of using a single component. Irrespective of technology people look for an […]
Plan to be Accessible by Design: Accessibility in the Product Development Lifecycle Part 1 of 4
Accessible Product Development Starts with Shift Left Using a Shift Left method to improve product development outcomes isn’t new or novel. Shift Left has been adopted for decades to lower software development refactoring time and costs and streamline time to market by testing software earlier in the design process and not just before it ships. […]
Selecting a DigEx Platform? Gartner 2022 Magic Quadrant for DigEx Platforms Showcases Major Players
Digital Experience Platforms (DXPs) are technologies built to support and digitize your business processes in an effort to improve the customer experiences you provide, with core capabilities ranging from content management, data and analytics, personalization opportunities, artificial intelligence capabilities (AI), customer insights and journey mapping, and more. With dozens of platforms and integration methods to […]
Putting Innovation to Work: How Experimentation Can Test Your Design Performance
Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]
GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard
Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. I’ve long advocated that personalization […]
Semantic Markup for Web Accessibility
Worldwide, over 285 million individuals live with some sort of visual impairment. This is according to the U.S. Health and Human Services Department. Introduction to Section 508 Compliance and Accessibility (hhs.gov) They require screen-readers to help them navigate the web. The problem is that not all websites are structured with appropriate semantic markup for accessibility. […]
Integrating Digital Marketing Disciplines to Generate ROI: Achieving the “Full Voltron”
In the 80s, a cartoon called Voltron captured my imagination. It featured a team of five space explorers who each pilot their own robotic lion to fight the evil Zarkon and his cronies. They combine the lions to form the “Full Voltron” – a 328-foot super robot. In this case, the whole is much better […]
Designing Accessible Digital Experiences Begins with Personas and User Stories
The disability market has hit an inflection point. More global organizations buying tech are committing to accessibility in 2022 due to pressure created by the increasing number of digital accessibility lawsuits, and the increasing number of firms creating diversity and inclusion programs (DE&I). This is creating competition for opportunities to attract the global disability market […]
Telehealth’s unique purpose in healthcare
The past two years have proven that telehealth and virtual care are here to stay and will gain strength going forward for patients, providers, and payers. With the ability to provide healthcare to a vast array of patients, the next question is “now what?” How can we improve and customize a better experience for patients, […]
Is FDM 3D Printing Your New Hobby?
So right now, you are in a state of euphoria, you are rushing home with a huge box that came from somewhere in China sitting in your trunk. Halfway through the assembly of your new 3D printer, it comes to you, the flashes of countless hours of research on different models and features all the […]
Perficient’s Alex Harris Honored as Optimizely MVP
Perficient is thrilled to announce our very own Alex Harris, Conversion Optimization Director, as the newest Optimizely MVP. In 2022, Harris is one of 13 individuals worldwide selected as an OMVP, and one of only seven awarded as a Strategy OMVP. Each year, Optimizely awards a select group of individuals the honor of being an […]