What is Organization Assets Library? In SharePoint Online, you can create your company specific assets library, which can store images provided by your company to use in your SharePoint environment by all site owners. Types of Organization Assets You can create two types of organization assets: 1) Images After Organization Assets Library is configured successfully, […]
Customer Experience + Design
Understanding Web and Full Stack Experiences in Sitecore Personalize
Vocabulary is important when trying to understand a new product. Understanding Sitecore Personalize requires understanding its vocabulary. When you start digging in you’ll note that both “Web Experiences” and “Web Experiments” have both “Web” and “Full Stack” Options. While the big difference between “Experiences” and “Experiments” is the additional setup needed to properly evaluate the […]
Choose Your Technology Correctly for Your Commerce and Insurance Strategy
In our final blog on insurance commerce, we build on the previous insights on strategy, customer needs, and internal readiness. We’ve always advocated a process-first mentality – and once these key inputs are ready, technology can be a great accelerator or activator of your strategy. As we draw on the cumulative insights of insurance commerce, […]
Help us Celebrate the 11th Annual Global Accessibility Awareness Day!
May 19, 2022 is the 11th anniversary of Global Accessibility Awareness Day (GAAD). GAAD is an event to get everyone talking, thinking, and learning about digital access and inclusion. The day started with a single blog post written by a web developer, Joe Devon. An accessibility professional in Toronto, Jennison Asuncion, stumbled across the blog […]
Pandemic Car Buys, Rising Interest Rates, and High Gas Prices: A World of Hurt for Lenders
It really is a mixed up, muddled up, shook up world. It seems like everyone in 2021 took out a loan on a new car, even though we all knew supplies were low and demand was high. As the Financial Times pointed out: “Americans went shopping for cars in a big way during the pandemic. […]
How to Commit Your Entire Organization to Your Commerce Strategy
It’s hard to believe we are more than halfway through our blog series on commerce for the insurance industry. Reflecting on opportunities to improve commerce in the insurance industry and find ways to positively impact this industry with new opportunities with my colleague Beth Duerr has been exciting. Now we’re focusing on internal commitment. We’ve […]
Designing for Diversity: Accessibility in the Product Development Lifecycle – Part 3 of 4
Product teams should be keen to understand how people interact with digital content and media. For one, web users’ interactions with website content changes over time. Two, it changes by situation. And three, it changes by ability. For example, what a web user can do in her 20’s, such as navigating web pages with a mouse, […]
Focus on Customer Obsession by Understanding Consumer Needs, Wants, and Expectations
How close are you really to your customers? In this fast-changing consumer environment, staying close to the customer is critical. The relationship and understanding of your customer should be used to drive strategies across the entire organization. We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the […]
Creating a Deposit Advance Product to Boost the Customer Experience
According to industry research, 73% of all people point to customer experience as an important factor in their purchasing decisions. Moreover, customers in the financial services industry are increasingly interested in using their go-to firm to cover more of their needs, rather than using multiple providers. To meet the needs of their customers, banks are creating […]
Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies
While it was once expected and acceptable for lenders to enforce standardized payment due dates and policies, COVID-19 brought the impracticality and ineffectiveness of a “one-size-fits-all” approach to credit and lending to light. Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. And for good. […]
How the Evolution of Web3 and NFTs are Influencing the Future of Ecommerce
Lately, experts and enthusiasts have been writing a lot about the evolution of the web and the concepts of centralized vs. decentralized networks. I was starting to feel comfortable with the concept of cryptocurrencies and a new term that everyone’s been talking about recently – non-fungible tokens (NFTs), which has caught my attention. Understanding these […]
Are You Slacking on Generation X in Your Hospital Marketing?
Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]