Facial recognition technology is quickly advancing and going beyond the ever-popular security use cases. Now retailers can use it to deliver an omnichannel shopping experience. This is significant considering a 2018 Customer Experience/Unified Commerce Survey of top North American retailers found that 73% of customers expect order tracking across all touch points, but only 7% […]
Customer Experience + Design
Georgia Marketing Summit: Recap and Takeaways
The other week I had the privilege of both attending and speaking at the Georgia Marketing Summit – part of the IC Summits series. The event focuses on several hot topics for marketers including branding and building brand value, social media strategies, data and more. I was on a panel that discussed optimizing the customer […]
Six Trends Moving the Needle in Customer Care: Self-Service
Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #3: Self-Service Increases Customer Engagement Interactive voice response (IVR) systems in the 1990s provided a cost-efficient way […]
Why You Should Be Marketing to People Instead of Computers
It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]
Failed Sitecore Installation Clean Up Checklist
The Sitecore installation scripts error out before completion – what now? In this post I will walk you through what needs to be done before re-running the scripts. You need to go through and delete the bits that were installed up until the point of failure. If you don’t clean out these bits, you may […]
Essentials for Your Digital Strategy: A Brand-Owned Data Loop
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital experiences depend on how well organizations understand customers’ needs. Site analytics, […]
Importance of Testing – Part 3: Revenge of the Requirements
Setting yourself up for success in testing can take quite a bit of time and effort. Use these tips and tools to make sure you’re getting the analytics you need.
Mystery Social Determinants Now Tracked in Health Cloud #HIMSS19
How Salesforce is Creating Connected Care with Updates to Salesforce Health Cloud at #HIMSS19 Last year’s introduction of Salesforce Health Cloud at HIMSS18 was exciting and the advancements since then have taken HIMSS19 by storm. Perficient was onsite not only presenting “Overcoming Challenges in Creating Self-Service Analytics,” but making sure to catch the other world-class speakers […]
Who’s the Expert in Digital Trends? Your Customer.
It’s the beginning of the year and there is no shortage of “Top Digital Trends” articles describing all the ways organizations need to be heads up to the next big thing in digital if they don’t want their expenses to increase and profits shrink. These articles are full of valuable information. Some of it may […]
Perficient Recognized for Twilio Flex Success on Earnings Call
Twilio held their Q4 2018 earnings call earlier this week. No surprise, the company finished their fiscal 2018 on a strong note. Significant revenue gains were propelled by continued growth from both Twilio’s core voice and messaging products, as well as the company’s continued focus on delivering an omni-channel customer engagement platform. Twilio Co-Founder and […]
IBM BAW Transforms and Improves Financial Group
IBM’s flagship technology conference, Think, is taking place this week in San Francisco. Perficient is proud to be a Gold sponsor of the event and will have several industry and technology thought leaders there presenting on how we have helped solve customer challenges leveraging IBM solutions. In one of the sessions, Tarek El Shamy (Perficient […]
Can Individuals Be Trusted With Their Own Healthcare Data?
This week in Orlando, FL, #HIMSS19 brings together more than 45,000 health information and technology professionals, clinicians, executives and vendors from around the world. Agency over your own healthcare data was a running theme in the HIMSS 2019 panel session titled “Personalized Patient Relationships and Connect Care Journeys.” Ashwini Zenooz, Senior Vice President and General […]