Customer Experience

Welcome to our new series where we embark on a journey to deepen our understanding of disabilities and their associated barriers. In today’s rapidly evolving world, it is essential to foster an inclusive environment that respects and accommodates the needs of all individuals, regardless of their abilities. By shedding light on the categories and characteristics […]

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]

Proactive private healthcare providers, insurers, and medtech firms in the UK are thinking about how to ease care experiences for their constituents. Yet this journey becomes all the more complicated as individuals move back and forth between private sector healthcare and the National Health Service (NHS). These unique economic and social aspects of the UK-based […]

In the new world of automotive – where advanced technologies like generative AI personalization, connectivity, autonomous driving, subscriptions, electrification, and more are taking over – customers have new preferences and demands that OEMs and dealers must address. Ultimately, success will come when the customer is put at the center and asked what they want. The […]

In our journey towards fostering inclusivity and understanding, it is essential to explore various models of disability. One such model that has drawn both criticism and debate is the Charity Model of Disability. In this blog post, we will delve into what the Charity Model entails, its historical context, and the implications it has on […]

The trust placed in financial services organizations by clients, investors, and stakeholders is not only a reflection of reliability but also a significant driver of business success. But, as one of the most regulated and notoriously untrusted industries, the financial services industry is among the most vulnerable to being impacted by negative digital media, driving […]

In our previous blog post, we explored the medical model and social of disabilities and their limitations in fully capturing the complex nature of the disability. Today, we delve into another prominent theoretical framework called the biopsychosocial model. Developed by George L. Engel, this holistic approach recognizes that disability is not solely determined by medical […]

Disability is a multifaceted concept that has been studied and interpreted through various theoretical models. These models provide frameworks for understanding disability, its causes, and its implications in society. By delving into each theoretical disability type, we can gain valuable insights into the diverse ways disability is perceived and addressed. In this blog post, we […]

Today’s consumers expect seamless, frictionless, and intuitive experiences. The experiences you provide and connections you foster will make or break your brand. But it’s not enough to have a great brand, product, or website – omnichannel experience matters. It’s how you turn connections into lasting experiences, your brand into a trusted partner, and your customers […]

The idea of the digital front door is a hot topic in healthcare circles. The concept of meeting healthcare consumers where they are and creating a seamless, supportive experience at every step of their journey puts the patient squarely in the driver’s seat. And while this idea has swept through the hospital and health system […]

In today’s digital era, accessibility plays a pivotal role in ensuring equal opportunities for everyone. While web designers and developers have made significant strides in creating inclusive user experiences, it’s important to explore and promote the use of captions with semantic markup as a means to enhance accessibility for individuals with hearing impairments. Captions not […]

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]