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The Road to Revolutionary Automotive Commerce: Discussion with Justin Racine

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Revolutionizing the Road to Modern Automotive Commerce

I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how:

  1. Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups.
  2. Immersive experiences are becoming more critical for consumers, allowing them to touch and try products before making a purchase.

Overall, the discussion highlights the need for the automotive industry to adapt to changing consumer preferences and embrace technology to enhance the buying and ownership experience.

In the next few weeks, I will be diving deeper into these conversations with our experts to learn more about how we can improve customer experience and loyalty in the automotive industry. Stay tuned!

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Keith Tomatore

A long-time senior executive in the auto industry who has held the position of SVP, Retail Marketing at Global Team Blue (GTB, a WPP Company) on the Ford Retail Business. In this role, Keith worked with the Ford Dealer Associations across the country to help them with their Precision Marketing and digital efforts. Also, he served as CEO of iFrog Marketing Solutions, which focused on Automotive advertising solutions for Tier 2 and Tier 3.

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