In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]
Lysa Young-Bates
Lysa, a senior marketing manager, explores the business needs, consumer expectations, and industry challenges driving digital innovation in healthcare, life sciences, and financial services.

Blogs from this Author
Tips to Map Healthcare Audiences: Scenarios and Journeys
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]
How to Better Understand Your Patients and Members
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]
Experience Design for the Patient Journey
We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of departmental structure—they are asking for your help. […]
An Interoperability Success Story: Modernizing Enterprise Data & Integrations in Healthcare
A healthcare experience upgrade – that’s the quest of so many healthcare organizations. Consumers expect better healthcare experiences. Government has even mandated it. And, below the surface, data serves as important connective tissue powering seamless, connected experiences for patients, members, and their care ecosystems. Interoperability helps unlock data’s greater potential — healthcare innovation, more meaningful care […]
Deliver Fully Integrated Experiences in Healthcare
CMS interoperability rules generated quite the commotion in healthcare this past year. But when you think about it, these mandates are pushing us closer toward the consumer-centric goals that healthcare organizations already aim to prioritize. Interoperability Mandates Mirror Business Needs Rules and Regulations. Regulations like the CMS Final Rule mandate that health care organizations make […]
People of Perficient: Meet Chandra Craven, Senior Digital Healthcare Strategist
Chandra Craven helps healthcare organizations find their power by channeling the voice of the customer. I connected with her to learn more about the passion she brings to her role as a Senior Digital Healthcare Strategist. Along the way, I learned that she flexes some serious, professional cosplay skills in her spare time – in […]
People of Perficient: Meet Kurt Highducheck, Healthcare Key Account Director
Kurt Highducheck joined us in 2019 and quickly made his mark by impacting client and team success. I sat down with him to explore what keeps him energized in his role at Perficient. It’s great to chat with you, Kurt. Thank you for joining me. Can you tell me a bit about your role as […]
People of Perficient: Meet Christopher Fougere, Healthcare Senior Solutions Architect
I recently connected with one of our interoperability leaders, Christopher Fougere, to discuss what it’s like leading teams and delivering projects within our healthcare practice. We discussed what he enjoys most about his role at Perficient as a Senior Solutions Architect. Christopher, thank you for taking time out of your day to chat with me. […]
3 Tips for Success: Automation Governance in Healthcare
It is relatively easy to create an AI or machine learning proof of concept, and eventually you will have multiple teams creating their own models to perform similar tasks. Beware, however, that this can result in duplicative training and tuning efforts, different outcomes and predictions, and variances in accuracy. The goal of automation is to […]
Process Mining: The Foundation for Intelligent Automation in Healthcare
Despite the billions spent each year to digitize processes, companies are not operating at their maximum potential. This is due in part to the fact that processes are forced to run across a rigid and fragmented technology landscape. Instead of creating value, digitization is creating execution gaps. Common signs that your organization is suffering from […]
Prime Opportunities for RPA in Healthcare
It is common for enterprises to approach automation through a technology lens like robotic process automation (RPA) and then report they are “fully automated.” These organizations sought a specific solution and, in most cases, are stretching the technology beyond its intended purpose. Intelligent automation is not accomplished by a single technology working independently, but rather […]