Lysa Young-Bates

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

You want to elevate the health of your consumers and drive the ongoing success of your transformation investments. Doing so takes staff commitment and know-how. In our experience partnering with leading healthcare payers and providers on their transformation initiatives, we’ve witnessed the impressive benefit and value that strong project management, Agile leadership, and optimized delivery […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]

A healthcare experience upgrade – that’s the quest of so many healthcare organizations. Consumers expect better healthcare experiences. Government has even mandated it. And, below the surface, data serves as important connective tissue powering seamless, connected experiences for patients, members, and their care ecosystems. Interoperability helps unlock data’s greater potential — healthcare innovation, more meaningful care […]

CMS interoperability rules generated quite the commotion in healthcare this past year.  But when you think about it, these mandates are pushing us closer toward the consumer-centric goals that healthcare organizations already aim to prioritize. Interoperability Mandates Mirror Business Needs Rules and Regulations. Regulations like the CMS Final Rule mandate that health care organizations make […]

Chandra Craven helps healthcare organizations find their power by channeling the voice of the customer. I connected with her to learn more about the passion she brings to her role as a Senior Digital Healthcare Strategist. Along the way, I learned that she flexes some serious, professional cosplay skills in her spare time – in […]

Kurt Highducheck joined us in 2019 and quickly made his mark by impacting client and team success. I sat down with him to explore what keeps him energized in his role at Perficient. It’s great to chat with you, Kurt. Thank you for joining me. Can you tell me a bit about your role as […]