Chandra Craven helps healthcare organizations find their power by channeling the voice of the customer. I connected with her to learn more about the passion she brings to her role as a Senior Digital Healthcare Strategist. Along the way, I learned that she flexes some serious, professional cosplay skills in her spare time – in case that wasn’t already obvious from the (literal) hero photo accompanying this blog! I always love hearing Chandra’s thoughtful perspective on the consumer experience, and am sure you will, too.
Chandra, thank you so much for joining me today. I’d love to learn more about your role as a strategist in our healthcare practice. How do you help our clients bring focus to their digital initiatives?
As a Senior Digital Healthcare Strategist, I work with healthcare systems to create consumer and patient experiences with the use of a human lens. The best digital experiences are built by meeting both the needs and the expectations of healthcare consumers.
It’s not cliché to say that every day of my work is a little different! On some days, I am leading my clients through workshops that help them determine what success will mean for their project. At other times, I’m providing strategic recommendations or audits of digital consumer experiences on websites and mobile apps.
I enjoy this variety because every day provides opportunity to learn and understand the ever-changing healthcare consumer and healthcare market.
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What about working at Perficient brings you the most joy and personal satisfaction?
Before coming to Perficient, I worked for more than 20 years as a healthcare marketer at leading hospitals in Boston Mass., including Boston Children’s Hospital and Massachusetts General Hospital.
What got me excited to work at Perficient was the opportunity to continue to help healthcare systems provide digital experiences that create access and help patients get to the right care, right location, at the right time.
Healthcare access for every patient is a personal mission of mine. And through my work, I know that we are creating easier, more accessible pathways to personal and community health.
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One of the other reasons why I enjoy working at Perficient is being surrounded by team members who aren’t only collaborative, but are constantly sharing new ways of thinking about digital experiences. I can then pass those learnings and ideas along to the clients I’m working with.
We build upon our expertise to really bring the best in practice as well as digital experiences of “wow.”
What initially drew you to our global digital consultancy? And what keeps you here?
My current director, Tara Becker, was also my former director at another institution. She referred me to Perficient in mid-2019. As someone who had never worked in an agency, I was initially nervous and intimidated.
At Perficient, I’ve found that my expertise and my perspective are not only appreciated but also valued and shared among our team and with our clients. It’s a real opportunity to bring change that extends beyond just one market to, more greatly, impact clients and people across the nation.
Perficient is always thinking about “what’s next” in the world of digital, and I’m excited to be a part of that forward momentum. I especially appreciate our shared commitment to making the digital landscape more inclusive and accessible for consumers, clients, and our teams here at Perficient.
Healthcare Leaders Turn to Us
Our healthcare practice is comprised of experts who understand the unique challenges facing the industry. The 10 largest health systems and 10 largest health insurers in the U.S. have counted on us to support their end-to-end digital success. Modern Healthcare has also recognized us as the fourth largest healthcare IT consulting firm.
We bring pragmatic, strategically-grounded know-how to our clients’ initiatives. And our work gets attention – not only by industry groups that recognize and award our work but also by top technology partners that know our teams will reliably deliver complex, game-changing implementations. Most importantly, our clients demonstrate their trust in us by partnering with us again and again. We are incredibly proud of our 90% repeat business rate because it represents the trust and collaborative culture that we work so hard to build every day within our teams and with every client.
With more than 20 years of experience in the healthcare industry, Perficient is a trusted, end-to-end, global digital consultancy.
It’s no secret our success is because of our people. No matter the technology or time zone, our colleagues are committed to delivering innovative, end-to-end digital solutions for the world’s biggest brands, and we bring a collaborative spirit to every interaction. We’re always seeking the best and brightest to work with us. Join our team and experience a culture that challenges, champions, and celebrates our people.