Digital Transformation | Perspectives on Transforming the Customer Experience Throughout the Connected Enterprise

Digital Transformation

Perspectives on Transforming the Customer Experience Throughout the Connected Enterprise

Role of IT in Digital Transformation

The Economist Intelligence Unit has a a great infographic in the role of IT in Digital Transformation. I’ve heard many opinions ranging from IT should lead it to “please get out of the way”.  I agree with what the survey says in their infographic. The reality of Digital Transformation is that its a shared task […]

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So, You Heard of Facebook Workplace? What Does This Mean?

Facebook has long been an icon in the world of digital transformation.  I can’t remember all the conversations I’ve had with business people who want a solution that is “like Facebook” even when they don’t really know what that means.  Facebook was one of the original companies that demonstrated to all of us the importance of consumerism […]

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Webinar: Increase ROI by Digitally Transforming Your Marketing

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

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Some Stats on Pokemon Go

It’s Friday and you need some entertainment.  Pokemon Go had a lot of stats from an article at  Most of the stats focus on the initial spike and decline but I wanted to highlight two things: It’s still out there and still popular even if it’s not an internet meme anymore.  Two of the […]

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The Internet Has Reached Saturation

From, they highlight the Adobe Digital Insights report. The headline draws you in but there’s a lot of information in the post on the entire report.   The report highlights  a pitiful .01% growth rate in traffic.  That statistic drives the headline but the image above tell you that even though automatic growth can’t […]

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Altimeter Has Their 2016 State of Digital Transformation Out

As we’ve dived into Digital Transformation, we use the baseline set by Altimeter as a great definition.  They provide a clear and concise picture on which to hang the Digital Transformation Story.  They just updated their 2016 State of Digital Transformation and it’s worth reviewing. I like the fact that they focus on more than […]

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Unlocking Digital Is About More Than Technology

Steve Lohr in the Business Standard has a great article about economists leaving the ivory tower for Silicon Valley.  I love this article because it highlights the human element.  I can see you asking yourself already what correlation does the dismal science have with the human element of digital transformation?  Well, as an economics graduate […]

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Infographic: 7 Ways Mobile is Impacting Digital Transformation

Digital transformation is the means of modernizing the systems that businesses use to create, deliver, and sustain meaningful customer experiences. This modernization ensures that businesses remain attuned to their most digitally savvy customers. Businesses that embrace mobile as a critical piece of a larger digital transformation plan will take the lead in their marketplace. In […]

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Take the worry out of going mobile

The future of business is in your hands right now – or on your wrist or in your pocket. More than two-thirds of consumer shopping and almost 40 percent of purchases occur with either a smartphone or tablet, according to Forrester Research. About 90 percent of e-commerce originates from mobile devices, and a growing segment […]

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3 Stats that Validate the Need for Effective Change Management

If you want better user adoption – invest in your people. Change management is the process of getting people ready, willing, and able to accept and embrace new ways of working. The focus is not just on looking at the differences and changes; it requires a logical answer to the foremost question on everyone’s minds: “What’s […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.