Digital Transformation | Perspectives on Transforming the Customer Experience Throughout the Connected Enterprise
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Digital Transformation

Perspectives on Transforming the Customer Experience Throughout the Connected Enterprise

Webinar: Drive Digital Transformation with Innovation

Embracing innovation is a critical part of an organization’s digital transformation. First, what do we mean by innovation? Innovation, is often muddled with invention, disruption, and high tech. Innovation has many definitions and interpretations but in simplest terms, it’s something new that satisfies an unmet customer need. This connection to customer needs is why the […]

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The Grass is Greener

I love yard work. There’s something about the satisfaction that I get when I mow my grass, particularly the instant results and fruit of my labor, that I just can’t get enough of. Well, it’s spring where I live, and the season of yard work is upon us. A warm and wet winter has my […]

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Caterpillar Inc. is Digitally Transforming to Drive Business

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Connecting with customers in today’s rapidly changing environment is more challenging than ever.  To address these challenges Caterpillar continues to invest in technology platforms that will enable its dealers to sell more machines, […]

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2017 Digital Transformation Trend: Smart Anything

So anyone who can read, knows that artificial intelligence, chatbots, Internet of Things, etc. are all poised to take over the world.  While you shouldn’t believe all the hype, there is something here.  Our reality shows us that we cannot scale on human power alone.  You can’t create a world class customer experience for every […]

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The Evolving Face of Retail

Scott Moore has a nice post on CMO.com about how Retail isn’t dead, just changing into the Six Million Dollar Man.  I like where he’s going with that.  Brick and mortar stores aren’t dead.  Yes, they have challenges but just as we saw in communications, new technology doesn’t necessarily mean the end of one medium. […]

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2017 Digital Transformation Trend: Integration is King

Integration is king; long live integration. In some ways, this may be one of the more obvious trends. If you want to deliver a great customer experience, you have to both know something about this person interacting with you and provide key transaction(s). Both of these elements drive the need for integration. Let me give you […]

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2017 DT Trend: Cloud Maturity Will Allow Evolution of DT

No one should be surprised that cloud continues to be a trend in 2017 and beyond.  The fact is that Digital Transformation requires exactly the features that cloud provides.  Forrester has a nice quote that I think summarizes the value we need: Many I&O technology investments fail to deliver true business value through great customer […]

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To Lead Digital Transformation, CEOs Must Prioritize

The Harvard Business Review has a great article on the issues standing in front of realizing value from digital transformation.  A lot of it rings true in both the challenge and the answer. But first the challenge: The problem is that that these efforts tend to be ad-hoc and uncoordinated. Without the proper framing and […]

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2017 DT Trend: IT Will Continue to Evolve to Be More Agile

Some trends tend to be new and some are just a continuation.  Frankly, most IT organizations need a bit of a shakeup when it comes to digital transformation.  For too long, we have focused on ringing cost out of technology investment rather than using technology investment to gain more revenue or value.  I’ve lost track […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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