Posts Tagged ‘seo’

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A Good Taxonomy Can Make the Difference

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

FAQ Schema Markup – Results May Vary

At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]

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You Should Know About the New Evergreen Googlebot. Here’s Why.

In early May 2019, Google announced that Googlebot is now evergreen. What exactly does this mean for the search community? Check out our recent video from Eric Enge where he and Google’s Martin Splitt explain how the new evergreen Googlebot will affect search in areas such as rendering hash URLs, <div> tags, and infinite scroll. […]

You Must Be Prepared for Visual Search. Here’s Why.

SEO for imagery is becoming more important to marketers. But why? Check out our recent video from Eric Enge, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where he explores Google’s inclination toward presenting more visual content. Visual SEO impacts rankings. Here’s why:  To learn more about Stone Temple, read […]

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Pagination is Important. Here’s Why.

According to Google’s John Mueller, Google has not been using rel=prev/next tags for a while now. So should you still implement pagination? Check out our recent video from Eric Enge, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where he explores why Google has not made use of rel=prev/next tags […]

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On-Page and Off-Page SEO Creates Success. Here’s Why.

There are several fundamental aspects of SEO success that have remained consistent in a constantly evolving field. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share a case study that demonstrates how the fundamentals of SEO have paid […]

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Include User Needs Analysis in Your SEO. Here’s Why.

Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]

Sharpen Your Keyword Research with RCQA. Here’s Why.

Do you ever wonder what Google really thinks of your site? A ranking content quality analysis (RCQA) is a great tool you can use to prioritize your future SEO campaign efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where […]

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Social Media Builds SEO. Here’s Why.

Social media is a great way to promote your brand, but does it have any effect on your SEO? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how Google might use social media mentions to discover more […]

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Social Media Creates Link Building Opportunities. Here’s Why.

Just because search engines don’t put a lot of weight behind social media sites for ranking doesn’t mean they aren’t an important part of your SEO strategy. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how social […]

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Google’s Search Quality Guidelines Matter. Here’s Why.

What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]

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User Discovery Experience is Vital to SEO. Here’s Why.

If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering? Check out our recent video from Eric Enge and Mark Traphagen, […]

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