Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […]
Posts Tagged ‘predictive analytics’
AI in Healthcare: Care Delivery Use Cases
The Hype Around Generative AI Continues Many healthcare leaders are wondering if (and how) generative AI, the shiny new tool, could drive value in their organization. Our recent discussions with Chief Medical Officers, Chief Information Officers, Chief Medical Information Officers, and a VP over Nursing point to this: AI can provide a huge amount of […]
Power Duo Approach to Physician Burnout, Cost Optimization, and More
Healthcare payers and providers aim toward a common pinnacle goal: to promote better health outcomes. The steps toward this achievement require efficiency and insights. In this blog, I explore how intelligent automation (or IA) and advanced analytics intersect to support healthcare’s aims. Triple Aim? Quadruple Aim? First, a brief history lesson. In 2007, the Institute […]
5 Analytics Adoption Trends from a Chief Research Officer
MicroStrategy World 2020 may be in our rearview, but now is a great time to start taking what we learned from the conference and figuring out how we can apply it throughout the rest of the year. For instance, how we can follow the trends that industry professionals are seeing in the field of analytics. […]
Predictive Model Ensembles: Pros and Cons
Many recent machine learning challenges winners are predictive model ensembles. We have seen this in the news. Data science challenges are hosted on many platforms. Techniques included decision trees, regression, and neural networks. And, winning ensembles used these in concert. But, let’s understand the pros and cons of an ensemble approach. Pros of Model Ensembles […]
Machine Learning Models Have People Skills
I like seeing patterns across domains. Consider machine learning models and employees. Both models and people can be appraised. What is an employee appraisal? Employee “performance appraisal has three basic functions: (1) to provide adequate feedback to each person on his or her performance; (2) to serve as a basis for modifying or changing behavior […]
Data Strategy at Strata Data Conf New York
It’s no secret that data is a massive asset when it comes to making better business decisions. But gaining the valuable insights required to make those decisions requires quality data that you can trust. And to accomplish this you need a data strategy. Without understanding your business objectives, identifying use cases, knowing how your users […]
Essentials for Your Digital Strategy: Infuse AI in Customer Experience
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]
How the Telecommunications Industry is Positioned for Greatness
Change happens in the business world. The telecommunications industry is a principal example of the fluid, dynamic and rapidly evolving business environment. The dividers between telecommunications, technology and entertainment are becoming less-and-less prevalent; thus creating an entirely new telecommunications industry. Blockchain Technologies Blockchain in the telecommunications industry isn’t a crazy idea to fathom at all. […]
How Cloud-Based CRMs Are Enhancing Customer Care
Most businesses today wouldn’t know what to do without their customer relationship management (CRM) system. Increasingly, most wouldn’t know what to do without their cloud-based CRM system specifically, either. It is this reliance that shows how important modern CRM systems are to customer care. The way in which businesses have used CRM systems have changed, […]
Meet Perficient’s Chief Strategists: Christine Livingston
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]
Six Trends Moving the Needle in Customer Care: Analytics
Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #1: Analytics Help You Anticipate Customer Needs Data and analytics go hand in hand to […]