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5 Analytics Adoption Trends from a Chief Research Officer

MicroStrategy World 2020 may be in our rearview, but now is a great time to start taking what we learned from the conference and figuring out how we can apply it throughout the rest of the year. For instance, how we can follow the trends that industry professionals are seeing in the field of analytics. […]

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Predictive Model Ensembles: Pros and Cons

Many recent machine learning challenges winners are predictive model ensembles. We have seen this in the news. Data science challenges are hosted on many platforms. Techniques included decision trees, regression, and neural networks. And, winning ensembles used these in concert. But, let’s understand the pros and cons of an ensemble approach. Pros of Model Ensembles […]

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Machine Learning Models Have People Skills

I like seeing patterns across domains. Consider machine learning models and employees. Both models and people can be appraised. What is an employee appraisal? Employee “performance appraisal has three basic functions: (1) to provide adequate feedback to each person on his or her performance; (2) to serve as a basis for modifying or changing behavior […]

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Data Strategy at Strata Data Conf New York

It’s no secret that data is a massive asset when it comes to making better business decisions. But gaining the valuable insights required to make those decisions requires quality data that you can trust. And to accomplish this you need a data strategy. Without understanding your business objectives, identifying use cases, knowing how your users […]

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Essentials for Your Digital Strategy: Infuse AI in Customer Experience

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

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How the Telecommunications Industry is Positioned for Greatness

Change happens in the business world. The telecommunications industry is a principal example of the fluid, dynamic and rapidly evolving business environment. The dividers between telecommunications, technology and entertainment are becoming less-and-less prevalent; thus creating an entirely new telecommunications industry. Blockchain Technologies Blockchain in the telecommunications industry isn’t a crazy idea to fathom at all. […]

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How Cloud-Based CRMs Are Enhancing Customer Care

Most businesses today wouldn’t know what to do without their customer relationship management (CRM) system. Increasingly, most wouldn’t know what to do without their cloud-based CRM system specifically, either. It is this reliance that shows how important modern CRM systems are to customer care. The way in which businesses have used CRM systems have changed, […]

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Meet Perficient’s Chief Strategists: Christine Livingston

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

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Six Trends Moving the Needle in Customer Care: Analytics

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #1: Analytics Help You Anticipate Customer Needs Data and analytics go hand in hand to […]

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Driving Digital Transformation with ML in Oracle Analytics [Webinar]

The adoption of machine learning (ML) is increasing at near-breakneck speed. As organizations seek innovative ideas on how to improve the business, Oracle Analytics Cloud with ML capabilities is leading the charge. With built-in drag-and-drop functions into visualizations and autonomous prediction execution, Oracle Analytics puts the power of machine learning in your hands. Join us […]

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Data as Experience: The Basic User Role

I kicked off this blog series by introducing the concept that data is really only valuable when it reaches the end users. There are a number of user types. For our purposes, I want to highlight on these five and focus on the first: The basic user The power user The data scientist The executive […]

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Perficient wins Cognitive Analytics Award for IBM Watson Solution

Earlier this week, Perficient won the 2017 IBM Beacon Award for an Outstanding Watson Solution. These awards are selected by a panel of IBM executives, industry analysts, and media members, to recognize partners that are delivering exceptional IBM-based solutions and transforming the way clients and industries do business in the cognitive era. This year’s award […]

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Role of Analytics & BI Platforms in Digital Transformation

This is the era of “wanting to be engaged and needing to be informed”. For ages, lagging indicators such as customer sales and customer problem solving were the driving factors for customer satisfaction. However, using predictive analytics to understand valuable customers and appropriately engage with them is a key aspect of business intelligence, as pointed […]

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Top Digital Marketing Trends to Watch in 2017: Data + Personalized Experiences

In the increasingly noisy world of communication channels and touch points, marketers realize it takes a lot more than a creative campaign to stand out from the competition. Knowing your customers and creating an experience that’s second to none are essential. According to eConsultancy: Every customer is on their own unique journey… marketers can ‘own’ […]

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[Video] A Look At Bank of America’s New Chatbot And ATM

Money20/20, the world’s largest conference geared towards the financial services industry, continues to generate big announcements from heavy hitters. Just yesterday, Bank of America’s Head of Digital Banking, Michelle Moore, introduced us to Erica (a play off the company’s name), a digital assistant that is driven by artificial intelligence, predictive analytics, and cognitive messaging. The […]

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Preventive Technologies, Predictive Analytics and Diabetes

According to the American Diabetes Association, nearly 30 million Americans have diabetes and an additional 86 million have pre-diabetes – a precursor to the full disease. These numbers continue to rise as do the medical costs associated with treatment. In fact, medical costs for people with diabetes are twice as high compared to people without […]

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#AdobeChat: A Recap on Predictive Analytics

No one has yet to build a time machine to take us 15 years (or even 60 seconds) into the future. It stands to reason that some companies may see predictive analytics as something of science fiction. However, organizations have been putting this to use for the past few years, and it’s gaining in popularity. […]

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Why Predictive Analytics & Connected Health Are New BFFs

I had a fun conversation recently about a patient population that is near and dear to my heart. Near because, well, I am a member of this particular patient population, and dear because, even though I grew up in San Diego, I consider myself a Cincinnatian by heart. Long live the Queen City. The conversation […]

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Deciding which Predictive Maintenance Tools to use First

It has been my experience that when applying the proper predictive tools strategies to critical assets, it gets confusing about where to apply capital expense, training, and people. Here are 3 factors to help determine which predictive maintenance tool to use first: Always start with the asset life cycle plan (6 months, 6 years, etc). […]

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IBM Amplify 2016: Cognitive Computing and Watson on Display

Today IBM opened its Amplify conference focusing on IBM Commerce, Marketing and Digital Experience products.  This year is IBM’s 20th anniversary of their commerce product.  IBM customers now sell $100b annually through their commerce systems.  Gartner has listed IBM Commerce as a leader in this space yet again this year. The opening video focused on […]

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