Whether you are attending in person or virtually, another exciting Adobe Summit is coming our way. As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what […]
Posts Tagged ‘marketing automation’
Digital Transformation: An Equipment Rental Industry Case Study
In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]
Deciding on a Marketing Automation Platform is Like Buying a Car
Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]
Marketing Automation: Best Practices for Your Business Success
Marketing automation is the use of technology to automatically handle marketing operations and multifaceted campaigns across several channels. To boost income and maximize productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales activities. Employees are freed to work on higher-order issues when repetitive jobs are properly handled by automation […]
Content Authoring Assistance Using Generative AI in AEM
The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. If you have not read this article, it’s an extremely informative read and really we can’t disagree. We’ve already been seeing real innovation in generative AI, especially […]
Advocate for Digital Accessibility from Your Desk!
March is National Disability Awareness Month here in the United States. Living with a disability is very common, affecting about 1 in 4 (26%) of individuals according to the Centers for Disease Control (CDC). And vision impairments account for about 8% of the U.S. population according to Georgetown University’s Health Policy Institute. In the digital […]
An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud
Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]
Using Smart Lists in Adobe Marketo Add Choices (to Standardize Data)
If you’re familiar with the Marketo Add Choices feature, you know that you can make some incredible efficiencies in your program architecture with it. In short, this feature allows you to further filter records beyond the original smart list – inside the Flow Steps – as specific actions require. Without this feature, many use cases […]
Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy
Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”. Research carried out by Gartner finds […]
Conversion Rate Optimization (CRO) is the G.O.A.T.
Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors! However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]
There is No Secret Sauce: Put Financial Services Customers First and You Will Grow
TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]
Scope. Budget. Timeline – But What Does it Mean
As a Project Manager, there is an art to keeping a project moving forward while maintaining happiness across all parties. The fundamental responsibilities include scope, budget, and timeline. Like many project managers, I have had these three drilled into my head as my remit. But what does that actually mean? Well, it depends. In 12+ […]