Transitioning from Oracle Eloqua to Salesforce Marketing Cloud (SFMC) is a significant move that can unlock new capabilities, improve personalization, and better align your marketing stack with your broader Salesforce ecosystem. However, it’s not just a matter of copying and pasting your assets over — a successful migration requires thoughtful planning, collaboration, and execution. Here’s […]
Posts Tagged ‘Customer Journey’
What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA’s Todd Unger
In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of “The 10-Second Customer Journey.” The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to the rapid […]
Morgan Stanley Supercharged Its Customer Journey. Learn How at Adobe Summit 2024!
Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]
10 Things to Consider When Starting With Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. It includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. Perficient has delivered […]
Acquia DXP: Key Enabler for Digital Transformation in an Age of Digital Engagement.
Adhitya Rajkumar, Technical Architect – Digital Solutions, co-authored with me to bring you a comprehensive Acquia DXP series. We’ll cover everything from the basics to advanced topics, all from a technical point of view. Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing […]
Perficient Named 2021 Acquia Partner of the Year for Drupal Cloud
Acquia recently announced the winners of its 2021 Partner Awards. We’re delighted to share that Perficient received the Outstanding Partner Contribution award for our outstanding performance in Drupal Cloud for 2021. We’re one of Acquia’s first Certified Drupal Cloud Practices and a valued Acquia partner since 2017. Throughout that time, our Acquia practice has demonstrated […]
Personalization and Relevant Search with Coveo for Adobe
You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]
Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?
Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]
Your Guide to Healthcare Journey Maps
Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs. How can you, as a […]
Conversational Marketing: Old School Meets New School
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]
U is for User Experience
User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.
5 Steps to Creating Customer Journeys & Personas
Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]