Adhitya Rajkumar, Technical Architect – Digital Solutions, co-authored with me to bring you a comprehensive Acquia DXP series. We’ll cover everything from the basics to advanced topics, all from a technical point of view. Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing […]
Posts Tagged ‘Customer Journey’
Perficient Named 2021 Acquia Partner of the Year for Drupal Cloud
Acquia recently announced the winners of its 2021 Partner Awards. We’re delighted to share that Perficient received the Outstanding Partner Contribution award for our outstanding performance in Drupal Cloud for 2021. We’re one of Acquia’s first Certified Drupal Cloud Practices and a valued Acquia partner since 2017. Throughout that time, our Acquia practice has demonstrated […]
Personalization and Relevant Search with Coveo for Adobe
You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]
Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?
Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]
Your Guide to Healthcare Journey Maps
Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs. How can you, as a […]
Conversational Marketing: Old School Meets New School
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]
U is for User Experience
User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.
5 Steps to Creating Customer Journeys & Personas
Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]
J is for Journey Mapping
Journey mapping is an exercise that helps organizations understand customer pain points and plan a positive experience accordingly.
How to Use Research & Personas for Personalized Marketing
Personalization, by definition, should not be a “one-size-fits-all” effort. It’s a customer-driven approach that can dramatically improve marketing results by leveraging user data, customer insights and strategic knowledge of a customer journey. Most importantly, it can build trust between customers and brands, as well as increase B2B sales by reaching current or prospective customers through […]
C is for Conversion
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.
5 Essential Steps for Improving Your Customer Care
Satisfying today’s digitally savvy and well informed customers boils down to one common theme – customer experience. Price and quality are key considerations when making purchase decisions. However, it’s the experience that keeps customers coming back for more. 73% [of consumers] said a good experience is key in influencing their brand loyalties Your organization must […]