Healthcare

Your Guide to Healthcare Journey Maps

Guide to Healthcare Journey Map

Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs.

How can you, as a healthcare provider, make it easier for your consumers to navigate their healthcare journey?

In our work with the country’s largest healthcare organizations, we’ve witnessed how building healthcare journey maps can be an eye-opening experience. Through this mapping process, organizations gain insights into the breaks in their systems, hand-offs that don’t go as intended, and interactions where users ultimately drop off, potentially going to competitors.

Ready to take the next step?

Here’s your guide to healthcare journey maps:

Still not sure you really need to worry about journey maps?

Congratulations on taking your first steps to discover more about your healthcare consumers – and to building more ease across the touchpoints in their healthcare journey, and loyalty to your brand.

Gain step-by-step guidance to increase patient satisfaction, loyalty, and retention with well-executed personas and journey maps through our interactive guide

GET THE GUIDE: Personas & Journey Maps: The Definitive How-To Guide for Healthcare Providers

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Linda Watts

Linda is a healthcare digital strategy leader with 20 years of progressive experience in guiding diverse health system teams to develop and execute digital experiences and infrastructures. She is passionate about improving healthcare consumer experience, while also ensuring business ROI, to help health systems expand on their broader missions to improve their communities' health and well-being.

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