Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs.
How can you, as a healthcare provider, make it easier for your consumers to navigate their healthcare journey?
In our work with the country’s largest healthcare organizations, we’ve witnessed how building healthcare journey maps can be an eye-opening experience. Through this mapping process, organizations gain insights into the breaks in their systems, hand-offs that don’t go as intended, and interactions where users ultimately drop off, potentially going to competitors.
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Ready to take the next step?
Here’s your guide to healthcare journey maps:
- What are healthcare journey maps? – Find out what journey maps are and how they can get used within a healthcare system.
- What are healthcare personas? Healthcare journey maps are based on healthcare personas. Here’s your guide to healthcare personas.
- Why build healthcare journey maps? – Discover 10 reasons to build healthcare journey maps, from identifying gaps and building a roadmap, to improving ROI.
- How do I build a healthcare journey map? – You’re on board, and ready to go. Learn the 5-step process to build healthcare journey maps.
Still not sure you really need to worry about journey maps?
Congratulations on taking your first steps to discover more about your healthcare consumers – and to building more ease across the touchpoints in their healthcare journey, and loyalty to your brand.
Gain step-by-step guidance to increase patient satisfaction, loyalty, and retention with well-executed personas and journey maps through our interactive guide