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Posts Tagged ‘Customer Data Platform’

Optimizely Acquires Netspring

Omnichannel Analytics Simplified – Optimizely Acquires Netspring

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […]

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Simple and Effective Personalization with Optimizely Data Platform (ODP)

As we dive into the amazing capabilities of Optimizely One, let’s shine a spotlight on the Optimizely Data Platform (ODP). This simple tool unifies all your customer data in one place, making segmentation and personalization a breeze for your marketing team. With ODP, you’ll gain a complete view of your customers’ interactions and behaviors, empowering […]

ADOBE EXPERIENCE PLATFORM, SCHEMA

Crafting AEP Schemas: A Practical Guide

Welcome to the world of Adobe Experience Platform (AEP), where digital transformation becomes a reality. If you’ve landed here, you’re already on your way to making significant strides in your organization or your career. In a digital era where data reigns supreme, and the Customer Data Platform (CDP) landscape is ever-evolving, businesses strive to maximize […]

Fireside Chat With Morgan Stanley At Adobe Summit 2024

Morgan Stanley Supercharged Its Customer Journey. Learn How at Adobe Summit 2024!

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]

A Male Programmer Shows A Female Colleague A Coding Technique. The Codes Are Visible On The Laptop Screen

Unleashing Synergy: Why Salesforce Data Cloud is the Perfect Companion to Your Existing CDP

Leveraging Your CDP In today’s dynamic business landscape, harnessing the power of customer data is non-negotiable for success. Companies around the globe are increasingly turning to Customer Data Platforms (CDPs) to consolidate and manage their customer information effectively. While many organizations have already invested in a CDP, the addition of Salesforce Data Cloud can elevate […]

An Analyst Uses A Computer And Dashboard For Data Business Analysis And Data Management System With Kpi And Metrics Connected To The Database For Technology Finance, Operations, Sales, Marketing

Customer Data 360: Perspectives from Marketing Leaders

In the fast-paced landscape of today’s business environment, organizations are constantly evolving to meet the ever-changing needs of their customers. However, the traditional Customer Relationship Management (CRM) systems that once served as the backbone for managing customer data and interactions are now struggling to keep up. Recently, Perficient hosted a roundtable discussion with marketing leaders […]

Two Doctors Consult During Video Call

How Customer Data Platforms Can Play a Key Role in Delivering Business Value for Healthcare

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

Future Data Cubes, Data Storage Applications, Technology Network Connectivity, Binary Network Technology

Solving the Customer Data Puzzle: Why Your CRM is Not Enough

According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders  regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]

Technology Background

Unlocking the Power of Customer Data: 4 Key Trends

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

What Is A Customer Data Platform

Why Customer Data Platform is your Enterprise’s Golden Ticket to Business Growth

Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]

Close Up Of Young Woman Getting Online Medical Help And Advice During Videocall With Doctor Checking Symtoms Aand Explaining The Drug's Reciepes

Ready, Set, Go! The 3 Steps to Personalization in Healthcare

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

Customer Data Platforms and Marketing

Marketing, Not Sales, Should Own Your Customer Data Platform Strategy

My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]

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