Posts Tagged ‘Adobe Commerce’

Often, customers may come to your site, browse around, and add items to their cart. Rather than purchasing, they may leave the site before completing their purchase. How do you connect back with those prospective customers to bring them through their buying journey to purchase? You need a sophisticated system that can take that buyer’s […]

Nasdaq estimated that by 2040, 95% of purchases will be facilitated by eCommerce. With that in mind, it is thus imperative for manufacturers to digitally transform from their traditional physical sales channels. Due to historically complex product data, it can be an overwhelming task for any manufacturer to understand how to evolve their B2B sales to an online […]

The need for companies to evolve their digital commerce experiences is apparent. For manufacturers, creating a cohesive commerce experience is a daunting task due to the vast and complex product data they have to process. Thus, taking that complex product data and turning it into customer-friendly content can be overwhelming. To make sense of this […]

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]

It’s more important than ever for brands to invest in digital channels if they want to grow and expand at the speed of business. To successfully develop a commerce site that will drive traffic while increasing sales, you need the right team and the right commerce strategy and roadmap. Join Perficient and Benchmade, a forward-thinking […]

Personalizing the B2B commerce experience with data is an important strategy for brands to establish as the world looks to digital experience as a top priority for how and where to buy. Join us on Thursday, June 4 at 1 PM ET for a webinar, Personalizing the B2B Commerce Experience Through Data, to look at the […]

Adobe recently announced the finalists for the 2020 Adobe Experience Maker Awards. This year, the program included former Marketo Revvie and Magento Imagine Excellence awards to add to the vast talent showcasing the “most innovative and successful digital transformations across the entire Adobe Experience Cloud portfolio.” Perficient Magento Commerce client, Benchmade, was selected as a […]

AI-driven personalization is an advanced method of creating and delivering customer-focused experiences at scale. It leverages machine learning to deeply understand individuals based on their preferences, behavior, and journeys. Personalization Evolution  The basics of personalization include segmenting audiences into a number of groups and applying rules to create different experiences for each. Although this basic […]

Modern businesses must invest in eCommerce to keep up with their competition. Over the last several years we have seen a drastic increase in B2C eCommerce sales, and many of those orders are placed on a mobile device such as a smartphone or tablet. These days, it’s easy for a person who sees an advertisement […]

Here at Perficient, being an Adobe specialized partner means a lot to us. It says a lot about us too. It’s why we’ve worked tirelessly to achieve specializations in Adobe Analytics, Adobe Advertising Cloud, Adobe Experience Manager (AEM Sites and AEM Run & Operate), and Marketo Engage.  Six Adobe Specializations Today, we’re excited to share […]

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

The hosting of an enterprise application is always challenging. It needs many complex components to work correctly and achieve agility, reliability, and security. In the past couple of years, container technologies have evolved rapidly to do the heavy lifting for enterprise applications in the cloud. The container has played a significant role in delivering robust […]