User Acceptance Testing (UAT) is the final stage before launching new functionality. What should be an exciting time can turn to frustration and exhaustion. Over the years, I have found tactics that can improve the UAT outcome. UAT involves key business stakeholders validating the system prior to go-live. My background is primarily around website and […]
The Event-Driven Data Layer: Unifying Analytics and Development Teams
One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]
Perficient Achieves Government Specialization Distinction with Pegasystems
Perficient is excited to announce that we have earned the Government Specialization Distinction (Americas) in the new Pega Partners program. Specialized partners are thoroughly vetted by Pega to bring deep vertical knowledge or specialized expertise to clients. Pega Partners that achieve a Specialization have a demonstrated ability to help customers build more innovative businesses, and […]
Helping Knowledge Workers Be More Productive
The term “knowledge worker” was first coined by Peter Drucker in his book, The Landmarks of Tomorrow (1959). Drucker defined knowledge workers as high-level workers who analyze data and apply theoretical/analytical knowledge to develop insights, trends, products, and services. He noted that knowledge workers would be the most valuable assets of a 21st-century organization because of […]
AI (Artificial Intelligence) Powered Product People
AI (Artificial Intelligence) Powered Product People Have you ever wondered how artificial intelligence can transform not only our lives but also our professions? As someone passionate about technology and digital product development, I have always been intrigued by new tools and how they can improve our lives and careers. In recent times, artificial intelligence (AI) […]
Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization
In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps. So, what’s the problem? Per the […]
Maintaining Your Adobe Launch Implementation
Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]
It’s Time To Update Your Data Lake Ingestion Strategy
If you built your data lake in the last 5-7 years, you probably are ingesting data into the data lake using many batch jobs that ingest and update data in the data lake. There is nothing wrong with what you did, but data technology has continued to move forward and in my opinion, the time […]
Perficient Included in Forrester’s The Adobe Services Landscape, Q1 2024 Report
In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]
Morgan Stanley Supercharged Its Customer Journey. Learn How at Adobe Summit 2024!
Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]
Do You Have An Enterprise Data Strategy?
This time of year, I like to talk about updating the data strategy for the new year to include new business goals and new technology and in doing so I sometimes forget that there are still many companies that do not have a data strategy to update. What is a Data Strategy and why […]
Salesforce: A Growth Mindset for 2024 and Beyond
We’re in Our #GrowthEra It’s a new year, and with that, there is always change. One of those changes is that I’m now leading Perficient’s Salesforce business unit as the Managing Director. I’ve had the opportunity to work in the Salesforce ecosystem for 8+ years with top-notch talent. Our team continues to do amazing work […]