Listen up, content strategists! Want to learn about the latest digital transformation trends? Tune in to the new episode of What If? So What? as Jim and Kim answer submitted listener questions. You don’t want to miss it! We’d love to get your feedback on a “white noise” word or topic you’d like for us […]
Strategy and Transformation
It’s Time For a Reality Check On Electric Vehicles
As someone who is passionate about reducing our carbon footprint, I have been eagerly following the development of EVs (electric vehicles). However, as I consider the magnitude of the changes required to transition from ICE (internal combustion engine) vehicles to EVs, I believe that this transformation should happen gradually over time. The impact of this […]
Personalized Marketing: What Banking Customers Really Want
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]
My Insights into B2B Online: What I’m Looking Forward To
B2B Online is right around the corner, and I’m excited to get there and see everyone back in person. It holds a bit of nostalgia for me and has a special place in my heart as it was one of the first conferences that I ever spoke at in the B2B space. This event spurred […]
Mastering Cloud Transformation for Business: Portfolio Transformation
In this blog series, we’re exploring the four pillars of a successful Cloud Transformation: Program Model, Cloud Foundations, Portfolio Transformation, and Enterprise App Migration. The first in the series focused on designing a successful cloud Program Model, and our second blog provided an overview of Cloud Foundations to start your cloud transformation journey on the […]
What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins
Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of? Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success. […]
Product-Driven vs. Project-Driven: Your Keys to Success
IT leaders are under constant pressure to improve operations and stay on top of trends in the rapidly evolving world of modern business. In our guide, the ‘VP of IT’s Guide to Transforming Your Business’ we discussed the benefits of adopting a product-driven organization over a project-driven one. In our first blog in this series, […]
Predict and Prevent Oil and Gas Equipment Downtime with Digital Oilfield Solutions
The Future of Preventative Maintenance Is Waiting Imagine a world where you’d be alerted that your car or HVAC unit was about to break down before it does. For oil and gas companies, that possibility is already a reality for their equipment, and it can be found in cutting-edge digital solutions that manage equipment performance […]
Digital Assurance Brings Stability in Digital Transformation for Enterprises
Attention Chief Digital Officers, you are acutely aware of the challenges posed by the rapidly evolving landscape of cloud and digital technologies on the Software Development Life Cycle (SDLC). According to Gartner, 90% of organizations have already adopted cloud infrastructure, and 70% have embraced multi-cloud strategies. This transition has resulted in more software releases, imposing […]
6 Idea Blockers – Psychology of Innovation
The psychology of innovation is like any other area of life where our brains and emotions simply get in the way of our progress. We love to lie to ourselves. Even when we are aware of the pitfalls, they are unavoidable. Our brains are wired to fall into these traps. I recently wrote a blog […]
The True Ramifications of EV vs. ICE
Today, I started to think about “The Great EV Push” and some of the differences between EVs and internal combustion engine (ICE) vehicles. When we discuss EV vs. ICE, we often focus on the driver’s experience and overcoming barriers to EV sales, which is great, but this excludes a discussion of the bigger picture. Is […]
A Healthcare Story: Improving Health Plan Buying and Maintenance Processes With Salesforce
Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we […]