Strategy and Transformation

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]

We’re in Our #GrowthEra  It’s a new year, and with that, there is always change. One of those changes is that I’m now leading Perficient’s Salesforce business unit as the Managing Director. I’ve had the opportunity to work in the Salesforce ecosystem for 8+ years with top-notch talent. Our team continues to do amazing work […]

I get a lot of enjoyment from the creative and innovative side of the work I do. Helping clients or my teams break out of the day-to-day and explore the unexpected. I’ve discussed innovation myths before and how to use lateral thinking to expand your pool of ideas in unexpected ways. One of my favorite […]

In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights […]

In this blog, we are going to overview the different Agile Estimation techniques. Before we proceed, think about What is an Estimation and why we need it ? Estimation is going through the scope of work, calculating or guessing the time required to complete the work, calculating cost of work, resources and team members required […]

ERP | Enterprise Resource Planning Migration to the Cloud – July 2023 Go Live! Ryman Hospitality Properties, Inc. (NYSE: RHP) Business Challenge + Opportunity Migrate existing footprint and well-established business processes from Oracle EBS and NetSuite financials into Oracle ERP Cloud (Fusion), with over 500 custom reports written across different tool sets (FSGs, Discoverer, GL Wand, […]

We like being lied to. If you don’t believe that, then you’re not being honest with yourself! In this article I’ll cover some of the common self-deceptions, biases, and societal pleasantries we entertain. Then, I’ll cover why transparency, even when uncomfortable, is always the better option. Self-Deception: We Lie to Ourselves From ancient society working […]

A lovely turn of events occurred recently when our office hosted Prakash Chembai, the esteemed vice president of our company. We honoured his promotion and held a lively town hall that day, which made it an exciting and unforgettable event for all those engaged. The Townhall: The day kicked off with a spirited town hall, providing […]

In the world of Generative Artificial Intelligence (AI), a new era of large language models has emerged with the remarkable capabilities. ChatGPT, Gemini, Bard and Copilot have made an impact in the way we interact with mobile device and web technologies. We will perform a comparative analysis to highlight the capabilities of each tool.   […]