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[Podcast] What if Your Commute Could Change the World? An Interview With Keith Tomatore

Keith Tomatore

In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry.

Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking. The conversation covers the driving forces behind automotive electrification, the state of the industry, and the significant impacts on OEMs, suppliers, dealers, and consumers alike.

With a special focus on Perficient’s comprehensive study around electrification, Keith unveils startling geographic disparities, evolving consumer behaviors, and strategic insights for stakeholders navigating this shift.

For more insights on automotive electrification visit: Automotive Electrification / Perficient

Connect with Keith “KT” Tomatore

Connect with Jim Hertzfeld, Area Vice President of Strategy

Listen now on your favorite podcast platform or visit our website.


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Meet our Guest

Keith Tomatore

Keith Tomatore, Global Automotive Lead

Connect with Keith “KT” Tomatore

Connect with Keith “KT” Tomatore

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient



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Tracy Mueller

Tracy Mueller is the Marketing Manager for the Strategy + Transformation Pillar based in St. Louis, Missouri.

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