Strategy and Transformation

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

In a world where over 2.5 quintillion bytes of data is created each day, having a tool to help deliver information to users efficiently is important. Cognitive agents are a tool that can improve user experience for both advisors and customers alike. This self-service technology is capable of understanding human language to provide accurate information […]

It’s here. The European Union (EU) has officially declared AI as an important constituent of their economic growth and have put forth rules and guidelines to “trust” the AI system. Does this mean that the EU is trying to instill “human values” into AI? I don’t think so. The requirements that are defined for AI […]

Digital disruption is happening at lightning speed, and its impact spares no industry or business. Today’s technologies allow consumers to own every experience, forcing business leaders to re-examine every aspect of their business models. As the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America, we’ve spent the past two […]

Cloud is transforming the way IT is built and used. This can be seen specifically with cloud computing, which has made hosting infrastructure elastic. But what does all this mean for the end user? To start – cost savings, scalability, security and service upgrades, and disaster recoveries. As a leader in the cloud space, Google […]

By now, if your organization has had conversations about digital transformation, chances are they have included discussions around artificial intelligence such as bots. If not, it may be time to jump start that dialogue. As virtual assistants that can help perform simple, repetitive tasks, such as making a reservation or addressing customer queries or issues, […]

ChefConf 2019 kicks off in Chef’s (and my) hometown of Seattle in less than two weeks on May 20th.  If you’re interested in going and haven’t already registered, check out more information here and use code Hugs4Chef19 for 10% off your registration. Things I hope to hear at ChefConf This year promises to be a […]

Digital business is the way of the present and the future. However, many businesses own and operate so much technical debt that they face a long road of strategizing to remain competitive. The relentlessness of digital disruption makes it impractical for businesses to operate in the same way they have for decades. Consequently, digital transformation […]

Today’s post marks the beginning of the final section of this blog series dedicated to boosting adoption of Office 365 through organizational change management (OCM). The previous four posts set the stage for what we’re about to do, accelerating user readiness in the adoption of Office 365. To accelerate readiness for and adoption of O365, […]

This is part 8 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. What Is Digital Transformation? We couldn’t conclude this series without discussing Digital Transformation (DX) and the impact it will have on your organization. The quote […]

My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]