Digital Marketing

A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]

The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]

Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]

A Survey of Over 150 Enterprise Executives The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. World economies and even our basic culture were thrown into disarray. Many businesses that could not adapt to the new environment were forced to close, and the great majority […]

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season […]

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts.  Don’t miss a single episode of Here’s Why. Click […]

As a proud inRiver partner with years of expertise in the product information management field, Perficient is proud to announce our sponsorship and involvement with inRiver’s PIMpoint Digital 2020. Join us for the event on October 5-9, 2020 to learn and understand the value of ecommerce and the benefits of utilizing product information management (PIM) systems for your business. Attendees will hear from industry leaders, keynote speakers, partners, and customers who want to […]

Have you heard about Mini Apps or Apple’s new App Clips feature?  I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them.  Both concepts are relatively new, with Apple’s App Clips becoming available in IOS 14 this month (see our Prepare Your App for IOS […]

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

It has been known that links are a part of Google’s ranking factors. Is this still true in 2020? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains the impact of links on ranking and walks through some insights from his latest links study.  Don’t miss a single episode of […]