Digital Marketing

As a proud inRiver partner with years of expertise in the product information management field, Perficient is proud to announce our sponsorship and involvement with inRiver’s PIMpoint Digital 2020. Join us for the event on October 5-9, 2020 to learn and understand the value of ecommerce and the benefits of utilizing product information management (PIM) systems for your business. Attendees will hear from industry leaders, keynote speakers, partners, and customers who want to […]

Have you heard about Mini Apps or Apple’s new App Clips feature?  I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them.  Both concepts are relatively new, with Apple’s App Clips becoming available in IOS 14 this month (see our Prepare Your App for IOS […]

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

It has been known that links are a part of Google’s ranking factors. Is this still true in 2020? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains the impact of links on ranking and walks through some insights from his latest links study.  Don’t miss a single episode of […]

How will you spend your COVID-19 bonus? No, not a fatter paycheck (sorry). I’m talking about the additional resources your CFO may be freeing up for new digital initiatives. A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies […]

People have been talking about content marketing for years. Creating web pages that generate leads and help move clients through the buyer’s journey can produce bottom-line results and be more cost-effective than advertising or other paid methods. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term […]

Use Gifs to Increase Your Marketing Efforts This post is the second in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized […]

Leverage Graphics to Showcase Your Digital Brand In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. However, with a myriad of creative […]

COVID-19 has completely changed the way B2B businesses sell products to customers. Traditionally a buyer would experience the product and its features first-hand, determine if the product will meet expectations, and make purchases in an office setting. Unfortunately, the ability to safely go through that process is not an option during these unprecedented times. Businesses […]

Back in early 2019, I became interested in how I could use Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Generation (NLG) to write content for my blog posts.  The idea was elementary: come up with a story idea and let an AI tool write the content!  I didn’t want to create a tool […]

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Even though you may have purchased Marketo Engage for email marketing, lead generation, or a variety of other reasons, you may be missing out on optimizing the platform to its full potential. […]

User intent has been the focus of Google’s core algorithm update in the past couple of years. They rank websites and web pages that serve user intent best. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge discusses how you can use an in-depth content model to really drive strong growth for […]