Digital Marketing

Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained […] infancy is perpetual. Those who cannot remember the past are condemned to repeat it. George Santayana To understand where we are […]

Being recognized by Sitecore in this elite group of partners reinforces our broad skillset. Our team of technologists, analysts, and strategists have combined to deliver on Sitecore’s plan for supporting marketers in a content-driven world. The thoughtful combination of DAM, MRM, CMP, and PCM empowers marketers to manage all aspects of the content lifecycle and strategic planning. […]

Maintenance. A word that does not inspire many people. It implies either an undesirable task or an unwanted cost. But, is maintenance really a bad thing? In this post, we’ll discuss some Asset Maintenance Management philosophies and how they can positively impact your everyday life. Types of Asset Maintenance Asset Maintenance is broken down into […]

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos […]

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

Recently, I published a blog post regarding AEM Customization: Show Unpublished Reference Alert for Content Path where I showed how to customize the Pathfield and Xffield resourceType. In doing this, I was able to showcase how to create a notification for the content author as to whether the selected content path is published or not. […]

I’m sure if you haven’t seen, you’ve at least heard of the infamous sales scene from the 1992 film Glengarry Glen Ross. But if you haven’t, in this particular scene the character played by Alec Baldwin rants for 7+ minutes on why the under-motivated real estate agents should “Always Be Closing.” The scene itself is […]

Starting a new language version in Sitecore doesn’t have to be painful. Sitecore Powershell Extensions can enable your team to copy and manipulate languages in bulk with ease. It’s a favorite of every content team I’ve had.

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Often, you will need a custom data architecture or solution to […]

Welcome to my Mini-Series! In my Mini-Series, I take you from beginning to end in creating a simple workflow from scratch. Use this Mini-Series to help empower your business with workflow! Implementing Workflow in Sitecore: A Mini-Series Part 1 – Overview Implementing Workflow in Sitecore: A Mini-Series Part 2 – Workflow States Implementing Workflow in […]

The benefits of implementing workflow in Sitecore does not come without its cons. As with any business process, the more stop gates you add to getting your content live makes the work more cumbersome. In our Simple Workflow, you have to lock and edit to create a “Draft” item. After saving your changes, you then […]