Digital Marketing

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]

Sitecore Content Hub is a world-class platform for centralizing and managing content across various channels. It helps businesses organize and streamline often chaotic, messy content operations. It does this by providing an architecture or schema for content and its interconnections. A schema defines how different types of assets are structured, organized, related to each other. […]

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). […]

Let’s test a button color! I hear this a lot with clients. While that can sometimes be a valid beginner AB test, your web designer and UX specialist likely chose the current color based on years of sound research. That likely makes it an unfavorable candidate for a good test. So, what makes a good […]

A Hypothesis is important for understanding what you are trying to prove with your A/B test. A well-formed hypothesis acts as a test guide. A hypothesis is going to challenge an assumption you have about your website’s performance and/or visitor behavior. What is the assumption you want to validate as right or wrong? Ask yourself […]

When we think about globally distributing an application to increase its performance, we usually consider deploying our front or back end in a serverless architecture, a CDN, or perhaps in an edge network. But, while these approaches work and give the expected results, we can go further and try to increase performance even more. What […]

Adobe Experience Manager is a powerful CMS tool used by organizations or individuals to deliver personalized digital experiences. One of its highlighted features is the editable template, which allows end users for creation and management of templates that can be customized by authors. This blog provides an overview of creating and utilizing editable templates in […]

The facts and figures about caregivers — family members and friends who provide care and support to people with chronic health conditions, disabilities and other problems — are staggering. According to the Centers for Disease Control and Prevention (CDC), as of 2020, more than one in five Americans were caregivers. That worked out to about […]

Welcome to the world of Adobe Experience Platform (AEP), where digital transformation becomes a reality. If you’ve landed here, you’re already on your way to making significant strides in your organization or your career. In a digital era where data reigns supreme, and the Customer Data Platform (CDP) landscape is ever-evolving, businesses strive to maximize […]

I first published the article “6 Reasons You Need to Conduct a Content Audit” back in 2019. I just updated it recently — something you should do regularly for your older blog content — and it still has good insights as to the importance of a content audit for your healthcare organization (HCO). But I […]

Validating the content of PDF files that an application generates is a common task while testing web applications. To do this, utilize PDFBox, a Java library for managing PDF documents, in combination with Selenium, a potent web automation tool. This post will demonstrate how to use PDFBox and Selenium to read and validate PDF text […]

Welcome to Part 2 of our series on Advanced API Testing with Rest Assured. In this segment, we delve into three critical aspects of API testing: JSON Schema Validation, Serialization, and Deserialization. These advanced techniques empower developers and testers to ensure the reliability and efficiency of their APIs. Let’s explore how Rest Assured simplifies these […]