At Salesforce Connections this week, we heard a lot about how leveraging advanced AI technologies can give businesses a significant edge in their marketing efforts. Einstein Copilot, an AI-powered tool from Salesforce, offers invaluable support for marketing by enhancing customer interactions, personalizing recommendations, and optimizing campaign performance. Let’s review how our fictional company, GreenScape Tools, […]
Digital Marketing
Transform Your Business: 5 Steps to Creating an AI Enterprise with Salesforce
In today’s fast-paced digital landscape, leveraging artificial intelligence (AI) is no longer a luxury but a necessity for enterprises aiming to stay ahead of the competition. Salesforce, a leader in customer relationship management (CRM), offers a suite of AI-powered tools designed to transform businesses into AI enterprises. This transformation was a key theme at […]
Navigating Trust and Data in Healthcare Marketing
In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. With disruptive forces emerging from various corners, healthcare organizations find themselves in a race to create personalized experiences that foster lasting engagement […]
The Significance of Universal Design for Learning in Education
In the mosaic of education, diversity is the common thread that weaves through every classroom. Students come with unique backgrounds, abilities, and learning styles. Recognizing and embracing this diversity is essential for creating inclusive learning environments where all students can thrive. Universal Design for Learning (UDL) offers a transformative approach to education by providing a […]
Salesforce Data Cloud – What Does noETL / noELT Mean for Me?
In the realm of data management and analytics, the terms ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) have been commonplace for decades. They describe the processes involved in moving data from one system to another, transforming it as needed along the way. However, with the advent of technologies like Salesforce Data Cloud, a […]
Create Experiences with Multiple Layouts in Sitecore Personalize
Sitecore Personalize uses a combination of experiences, decision models and offers to personalize content. An experience defines a variant. The variant is used to create the UI for the experience. The decision model uses programmables and decision tables to select an offer. The variant reads data from the offer to populate the UI. By default, […]
Understanding Perceptible Information with Audio Descriptions and Captions in Universal Design – 7
In the pursuit of creating inclusive environments, Universal Design principles emphasize the importance of ensuring accessibility for individuals with diverse sensory needs. Audio descriptions and captions play a pivotal role in making audiovisual content accessible to people with visual or hearing impairments, aligning seamlessly with the ethos of Universal Design. In this blog post, we […]
Leveraging Data Cloud for Medical Devices
From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and […]
A Comprehensive Guide to AEM Instances: Types, Uses, and Management – Part 1
Let’s go through the basics of AEM. AEM (Adobe Experience Manager) is a CMS that provides digital asset and content management solutions. It is used to create and deploy websites. AEM structure includes instances that vary from environment to environment like Author Instance, Publish Instance, Dispatcher, and Load Balancer. To build any AEM application, it […]
Harmony in Colour and Collaboration:A Sankranti Spectacle of Pookolam, Kite Crafting, and Team Unity
Introduction: Our organisation celebrated Sankranti, an auspicious occasion that marks the sun’s entry into the northern hemisphere, with a joyful celebration that united staff members in a colourful extravaganza. We made the decision to incorporate teamwork, creativity, and traditions into this year’s celebrations in order to provide everyone an unforgettable time. Pookolam Extravaganza: Teams filled […]
Which Components Are Available Out of the Box with Sitecore XP Using SXA? A Quick Reference Guide
When planning a new website, a web development team must identify the essential components required for completion. These pieces are often called components. Assuming the site is being built using a Content Management System (CMS), most, if not all of these platforms will have their own set of “out of the box” components. Out of […]
Rhythm of Empowerment: Women’s Day Celebrations at Perficient Hyderabad
On the occasion of International Women’s Day, Perficient Hyderabad celebrated the incredible contributions and achievements of women in the field of technology. The day was filled with exciting events and activities that highlighted the importance of gender equality and empowerment. The celebration kicked off with a drawing competition, where employees showcased their artistic talents by […]