Content Marketing

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

If you’ve ever worked with Sitecore, you know that it comes with a Media Library for storing images for display on the website and other files for download. Images get stored in SQL database in their binary form which can take up a lot of storage space over time. Storing images in the database means […]

How to Setup an Effective LinkedIn Profile I will cover all sections to make a strong & complete LinkedIn profile in points. 1. Background picture / Cover Photo I usually keep background photos of the current tool I am working on or the company I work for. Either work!! 2. Display Picture Keep basic image […]

Introduction to AEM Adobe Experience Manager is a content management system tool developed by Adobe. A content management system tool is used for website authoring, collaboration, and administration which ultimately helps to create, edit and publish the content. Using the AEM tool, creating websites, mobile apps, or forms is simple. AEM is a business content […]

If anyone of you is starting their journey in Sitecore as a content author, then this blog will provide you a very basic ‘How to…’ guide and you’ll be able to author content in Sitecore (Version – 9). Content author are just the Sitecore users who manage content in Sitecore. Users can create pages, add […]

High-quality application support is an ongoing process that requires more than identifying and resolving issues. This blog will go over how to establish and maintain a good application support system from the start. What is high-quality application support, and how can you ensure it? Quality standards are documents that include rules, specifications, guidelines, or characteristics […]

AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We […]

I will be sharing my personal experience with learning Power BI and clearing the PL-300 (Earlier called DA-100) exam. I hope this will help the other aspirants. I would not be compromising the signed NDA; hence no questions will be disclosed in this article. About the Exam : PL-300: Microsoft Power BI Data Analyst Analyzing […]

If you follow the customer experience or marketing technology market with any regularity, you’ll notice platform vendors are always releasing newer versions of their systems. Sometimes those releases are very incremental changes such as small updates or fixes. However, major new features and capabilities are sometimes put into the market that will shake up the […]

Writing good healthcare content that motivates users to convert isn’t easy. It takes time and effort to build trust with a consumer and help them feel comfortable taking the next step with your organization. And there’s one word that will never help you in those efforts. That word should never appear on your consumer-facing website […]

  Page Publish is the most basic feature of a CMS. This is what makes our content visible to the world. Episerver CMS (now known as Optimizely Content Cloud) too has the feature and some more flexibility built around it to aid our content authors. There’s the usual page publish, where you hit a button […]

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]