How to Setup an Effective LinkedIn Profile I will cover all sections to make a strong & complete LinkedIn profile in points. 1. Background picture / Cover Photo I usually keep background photos of the current tool I am working on or the company I work for. Either work!! 2. Display Picture Keep basic image […]
Content Authoring
How to Schedule the Activation and Deactivation of Pages in AEM
Introduction to AEM Adobe Experience Manager is a content management system tool developed by Adobe. A content management system tool is used for website authoring, collaboration, and administration which ultimately helps to create, edit and publish the content. Using the AEM tool, creating websites, mobile apps, or forms is simple. AEM is a business content […]
Sitecore Basics: How To Author Content In Sitecore
If anyone of you is starting their journey in Sitecore as a content author, then this blog will provide you a very basic ‘How to…’ guide and you’ll be able to author content in Sitecore (Version – 9). Content author are just the Sitecore users who manage content in Sitecore. Users can create pages, add […]
Ready, Get Set, Go! on AEM…
AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We […]
The Third Thing to Know When Looking to Replatform
If you follow the customer experience or marketing technology market with any regularity, you’ll notice platform vendors are always releasing newer versions of their systems. Sometimes those releases are very incremental changes such as small updates or fixes. However, major new features and capabilities are sometimes put into the market that will shake up the […]
Optimizely Page Publish Options – Do’s and Dont’s
Page Publish is the most basic feature of a CMS. This is what makes our content visible to the world. Episerver CMS (now known as Optimizely Content Cloud) too has the feature and some more flexibility built around it to aid our content authors. There’s the usual page publish, where you hit a button […]
Kaizen Evolution of Your Healthcare Website
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]
Content Creation Tips for Healthcare Marketers
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]
Build Winning Healthcare Site Experiences + Keep Internal Stakeholders Happy
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]
Sitecore Branch Templates for Content Authors
Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]
AEM Content Services: Using Sling and Node APIs to Provide Asset collections – Part 2
In part 1 of this series, I discussed a method for getting AEM Asset Collection items into the JSON representation of a page. This uses the Sling model + HTL component pattern to obtain the collection items and display their values in the JSON, based on asset type. Specifically, the Sling model enables the JSON […]
Tips to Map Healthcare Audiences: Scenarios and Journeys
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]