Data + Intelligence

In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud.  In part 2, we break down the cloud platform to the individual Adobe products.  As we said in part 1, you can buy the entire Experience Cloud for […]

In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud.  We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing.  […]

This is a continuation of my Data As Experience Series.  The last post was on the Customer Role. Context: Why It’s Important You cannot create a great report or insight without first taking into account a user’s context.  Where they are and what they are doing should influence what you create for them.  Remember that […]

Of all the governance trends, none is more foundational and critical to the success of the governance program – indeed the organization itself – than the need for accurate, consistent, and relevant models that communicate the meaning, use, and residency of the assets of the enterprise. Modeling not only addresses the integration and ingestion of […]

Outstanding CX is the New Norm In 2015, a Gartner study predicted that by 2019 more than 50% of organizations will invest more money into the customer experience. In 2019, we can safely say that number is more than just 50%. With trends like personalization, omni-channel support, and AI becoming the norm, customers are evolving […]

Understand Data Warehouse, Data Lake and Data Vault and their specific test principles. This blog tries to throw light on the terminologies data warehouse, data lake and data vault. It will give insight on their advantages, differences and upon the testing principles involved in each of these data modeling methodologies. Let us begin with data […]

This is a continuation of my Data As Experience Series.  The last post was on the Executive Role. The Customer Many companies tend to overlook customers.  Most salespeople actually provide a range of reports but nine times out of ten, it seems that these are custom built report based on a lot of hoops the […]

In this technology driven world, where the world is moving towards AI, machine learning, Internet of Things (IOT) etc. the key entity is data. At present, if technology is a religion then Data is the God. It is everything and it is present everywhere in different forms. Understanding Data is like a job of an […]

This is a continuation of my Data As Experience Series.  The last post was on the Data Scientist Role. The Executive (and other company leaders) Business Intelligence Developers and IT heads have probably spent more time on this role than any other single reporting or insights need. This makes sense. We expect leaders at all […]

In 2015 the Ford Motor Company made the significant investment to purchase and integrate the full Adobe Marketing Cloud solution with the goal to deliver personalized and optimized content through its myriad of digital channels. Perficient was brought on board to work closely with Ford’s Head of Digital Brand Optimization in the planning, implementation, integration, […]

I just ordered a pizza for dinner with a few taps on my phone, and the delivery driver should be here anytime. It’s amazing how we are automating nearly everything around us, empowering end-users to achieve a wide range of tasks with minimum effort. New Horizons for Customer Service The customer service industry has joined […]

By now, we all know that we’ll never be able to analyze the massive amount of data that continues to grow without proper tools. So we need analytics that go further than reporting what happened and help us understand why it happened. That’s why IBM has created analytics tools that instantly transform your data into […]