Customer Experience + Design

The recent Forrester Customer Experience Summit in Nashville was a powerful reminder that customer experience (CX) is no longer a standalone function, it’s the connective tissue of modern business. From keynote sessions to hands-on workshops, one message resonated loud and clear: sustainable growth belongs to organizations that align brand, technology, and empathy to deliver experiences […]

Modern Healthcare has once again recognized Perficient among the largest healthcare management consulting firms in the U.S., ranking us ninth in its 2025 survey. This honor reflects not only our growth but also our commitment to helping healthcare leaders navigate complexity with clarity, precision, and purpose. What’s Driving Demand: Innovation with Intent As provider, payer, […]

While working on one of my projects, I needed to implement an autocomplete box using Mapbox Geocoding APIs in a React/Next.js application. The goal was to filter a list of hospitals based on the selected location. The location results from the API include coordinates, which I compared with the coordinates of the hospitals in my […]

Tailwind CSS has revolutionized modern front-end development by offering a utility-first approach. It’s fast, flexible, and makes styling a breeze. But if you’ve ever seen some of your classes disappear after production builds, especially when they’re dynamically generated, then you’re not alone. That’s where Tailwind’s safelist feature comes in! In this post, we’ll break down […]

Welcome to Part 2 of this blog series! In Part 1, we discussed the high-level architecture and use case for enabling live agent transfer from a chatbot. In this post, I’ll walk you through the actual steps to build this feature using: Copilot Studio D365 Omnichannel for Customer Service Customer Service Workspace Customer Voice Prerequisites […]

In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable.  Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness.  […]

With the increasing use of AI chatbots, businesses often face one key challenge: when and how to seamlessly hand over the conversation from a bot to a human agent. In this two-part series, I’ll walk you through how we used Microsoft Copilot Studio and Dynamics 365 Omnichannel to build a live agent escalation feature. Part […]

In earlier blogs – Why AI-Led Experiences Are the Future — And How Sitecore Stream Delivers Them and Creating a Brand Kit in Stream: Why It Matters and How It helps Organizations, I tried to explore what Sitecore Stream is, how it powers AI-led content management, and how features like Brand Kit and Assist streamline […]

Accessibility as Culture Change: How Agile Can Drive Systemic Inclusion Welcome back, equity champions! In our journey so far, we’ve embedded accessibility into stories, sprints, personas, dashboards, and release cycles. But now we zoom out and ask the big question: How does accessibility become not just something we do, but something we believe? It begins […]

Agile promises continuous improvement. But when it comes to accessibility, improvement often plateaus once initial barriers are addressed. How do we keep equity and inclusion alive, not just during sprints, but across quarters, product phases, and organizational shifts? It starts with embedding accessibility not just in rituals, but in roadmaps. What We Mean By “Accessibility […]

Welcome back, advocates of equity-driven design! If you’ve been following the series, you’ve already seen how accessibility can transform Agile workflows, from user stories and CI pipelines to ceremonies and culture. But here’s a question we don’t ask often enough: Are our Agile artifacts usable by everyone on the team? Let’s explore how to craft […]

Whether you’re building embedded software for next-gen diagnostics, modernizing lab systems, or scaling user-facing platforms, the pressure to innovate is universal, and AI is becoming a key differentiator. When embedded into the software development lifecycle (SDLC), AI offers a path to reduce costs, accelerate timelines, and equip the enterprise to scale with confidence.  But AI […]