Customer Experience and Design

Welcome to our new series on Universal Design for Pharmacies!  In this segment, we’ll explore the importance of Universal Design in Pharmacies for All Disabilities. Universal design in pharmacies is essential for creating an inclusive and welcoming environment that caters to the needs of all customers, regardless of their abilities. Inclusive customer service ensures that […]

Welcome to our new series on Universal Design for Pharmacies!  In this segment, we’ll explore the importance of Universal Design in Pharmacies for All Disabilities. In our increasingly digital world, ensuring that online services are accessible to everyone is vital. Universal design in pharmacies extends beyond physical spaces to include digital accessibility, making online services available […]

As I gear up for my presentation at the Adobe Summit this March, I’ve been reflecting on the transformative potential of a well-executed content supply chain—and the hurdles large organizations face in making it a reality. And since it is Summit, I will obviously be referencing tools like Adobe GenStudio, Adobe Workfront, AEM Sites, and […]

Website speed, or website performance, is one crucial component of an amazing digital experience and it’s the first factor visitors notice. Recent data reports that nearly half of users expect a website to load within 2-3 seconds. Anything longer than that will likely result in an abandoned visit (bounce). So, with ever-increasing competition (a new […]

A friend recently shared a research paper from Oxford Academic about Large Language Models (LLMs) and their human-like biases. I found it fascinating. The article explains how some groups use LLMs to simulate human participants. Since these models are trained on human-generated data, they can emulate human responses across diverse psychological and behavioral experiments. It […]

Global ecommerce brands delivering accessible user experiences to web and mobile users have an advantage over non-competitive brands. For starters, savvy brands recognize a largely untapped market segment – consumers with disabilities and consumers over the age of 65. However, there’s a misconception about these two consumer segments: they have limited spending power. Quite the […]

How to Make Every Presentation Unforgettable Ever sat through a presentation that felt like watching paint dry? Or maybe you’ve delivered one and noticed people checking their phones instead of hanging onto your every word? The secret to captivating any audience isn’t just great slides or polished data—it’s storytelling. Storytelling transforms dull facts into memorable […]

In one of the recent projects I worked on, there was a major challenge in integrating multiple digital systems effectively. The client had a complex technology stack comprising a CMS, an e-commerce platform, a search engine, and a personalization system, all of which needed to work together seamlessly. However, we ran into several roadblocks that […]

If you’re a UX/UI designer, you’ve probably heard of Figma—the design tool that’s changing the game. Whether you’re crafting a stunning website, a sleek mobile app, or a killer prototype, Figma has everything you need in one place. No heavy downloads, no version mix-ups, just smooth, collaborative, and creative freedom! So, let’s dive in and […]

Sitecore Personalize uses goals to track the performance of experiences and experiments.  But what happens if your experience is live and you don’t see any executions or goals tracked in the performance tab for the experience?  It can be hard to debug, test and troubleshoot goal tracking especially if the experience is hidden behind a […]

While the world of digital experience platforms continues to evolve at a break-necking pace, and exponentially more so with the evolution of technologies like AI, there are still some steps digital marketing and development teams building digital customer experiences on the Sitecore platform can take to ensure long-term growth over the next five years and […]

In the world of web development, we often store data on the client side for various purposes which could be to remember user-preferences or to maintain the application state. Here, JavaScript provides two key mechanisms for this, which are Local Storage and Session Storage. Both are part of Web Storage API; they have some unique […]