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Customer Experience + Design

User Experience: When Best Practices Are Just Bad Habits

In virtually every kickoff meeting or design review I’ve ever attended, the words “Best Practice” get brought up at least once. At their core, best practices are supposed to be the accepted rules that we as designers reference to make sure our work is the best it can be. Like minimum code in construction, best […]

Personalized Video – Why It Works

Regardless of the industry, companies are constantly analyzing and trying to improve their digital customer experience. And while is safe to say that most customers interact with brands online, this doesn’t mean they aren’t expecting a personal touch. In today’s fast-paced world it’s important to focus on making every moment a customer interacts with your […]

Retain More Users With Chrome User Experience Report. Here’s Why.

Page speed is essential when it comes to SEO and user experience. Users expect pages to load quickly and if they don’t, they’re quick to click the “back” button. For eCommerce pages, a difference of a few seconds in load time can mean a loss of millions of dollars in revenue. Check out our recent […]

Progressive Web Apps: Bridging the eCommerce Experience Gap

Reaching customers on their mobile devices isn’t just a suggested practice, but required. In fact, 89% of people are likely to recommend a brand after a positive brand experience on mobile. To that end, commerce players can reach their customers in a few different ways: responsive web design, native mobile apps, or progressive web apps. […]

Data as Experience: The Power User Role

Before launching into a discussion on Power Users, you can take a few moments to catch up on my previous posts’ The Series Kickoff and The Basic User Role. The Power User Of all the user types we’ll discuss, the power user is one of most understood and most targeted. When you hear requirements like the following, […]

Web API Using Azure

Configuring Windows Services for OBIEE 11g

Introduction When Oracle Business Intelligence is started, few services will start. These are Node Manager, Admin Server, Managed Server. Starting all these services require manual effort. So these components will start once the server is restarted by a Developer or Admin person. To overcome this dependency on manual intervention, all the OBIEE services are created […]

experience-driven commerce on a mobile phone

Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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Adobe Solution Overview: Marketing Website

The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.

6 Keys to Building a Culture of Design (Part 2)

Welcome to part 2 of a series about design thinking in strategy development. (If you’re just joining, I encourage you to start at the beginning and read part 1 here.) A Culture of Design: What It Means Before any organization can begin incorporating design thinking into its strategy, the first step is building a culture where […]

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Bring Your Prototypes to Life with Adobe XD’s Latest Features

The struggle with prototyping is that most design software has minimal interactive and motion prototype features, but Adobe XD is closing this gap with its latest round of updates, and I’d like to share my thoughts on a few of these, specifically the Tap, Drag, and Voice triggers. These are a few small demonstrations of […]

Creating a Personal Intranet User Experience

A common intranet requirement is the ability to personalize the user’s experience by targeting relevant content to them. This is an area where out of the box SharePoint functionality is limited. That process is now much easier with the release of Rise 2.5, which allows you to manage how content is tagged with core metadata […]

[GLOSSARY] Salesforce Chatter Terminology Explained

Keeping your team aligned has its own challenges, especially when taking on new technology. A core component of Salesforce is Chatter, which enables enterprise-level social networking for employees, partners, and customers in a secure, measurable, and trackable environment. With the interchangeable terms from company to company and across technologies, we evaluated the top terms people […]

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