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Content Marketing

Personalized Video – Why It Works

Regardless of the industry, companies are constantly analyzing and trying to improve their digital customer experience. And while is safe to say that most customers interact with brands online, this doesn’t mean they aren’t expecting a personal touch.
In today’s fast-paced world it’s important to focus on making every moment a customer interacts with your brand count.

Personalized Experience

Personalized, and sometimes interactive videos, have become reality for companies and their customers. These tailored videos are an impactful way for companies to provide unique experiences that will foster customer relationships and ultimately increase sales.
Although traditional videos can be effective marketing tools, consumers expectations are increasing rapidly. They expect more and want an experience that is just for them. This is why many organizations are working to replace their “created-for-the-masses” content with video.

Why Video Works

Video has become ubiquitous. Netflix now consumes 15% of the world’s internet bandwidth and is a prime example of personalized experiences. Whether is learning how to cook a turkey or catching a portion of a live video stream, video is a very effective means of communicating – if that video is engaging.
Studies have proven that video is a more effective way to convey information to customers:

  • Visuals are processed 600,000 times faster than text
  • When both video and text are available, 72% of people would rather use video to learn about a product or service
  • 90% of the information sent to the brain is visual
  • Global consumer internet video traffic will soon account for 80% of all consumer internet traffic

For more information on the importance of video on your CX, download our recent guide Tailor Moments That Matter with Personalized, Interactive Video.

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Jessica Karasek

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