Customer Experience + Design

Today, Perficient announced it is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce solutions to the world’s leading manufacturers. Sundog Interactive’s marketing strategy, data and insights, and technology integration services are highly complementary to Perficient’s end-to-end digital transformation offerings. By adding their specialized Salesforce capabilities aimed at accelerating […]

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

In a world where over 2.5 quintillion bytes of data is created each day, having a tool to help deliver information to users efficiently is important. Cognitive agents are a tool that can improve user experience for both advisors and customers alike. This self-service technology is capable of understanding human language to provide accurate information […]

By now, if your organization has had conversations about digital transformation, chances are they have included discussions around artificial intelligence such as bots. If not, it may be time to jump start that dialogue. As virtual assistants that can help perform simple, repetitive tasks, such as making a reservation or addressing customer queries or issues, […]

Google’s Material Design is a design system that helps teams build high quality digital experiences across different platforms. One of the best parts of Material Design is that it provides guidelines, implementation, standards, and code for different components used across different technologies – web, React, Angular, iOS, Android, etc. This presents a great advocacy to […]

This is part 8 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. What Is Digital Transformation? We couldn’t conclude this series without discussing Digital Transformation (DX) and the impact it will have on your organization. The quote […]

Vlocity is a San Francisco-based company that delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for customer-centric industries. They are also a Strategic Partner to Salesforce and have many tools developed to help their customers and partners drive results and ensure success. However, Vlocity’s VisualForce community lacked engagement and was difficult to […]

Healthcare providers often have a comprehensive calendar of events they host and sponsor to support patients, the local community and medical professionals. However, raising awareness of these events and having a consistent digital experience that aligns with the rest of the digital footprint can be challenging to achieve. Many event tools offer limited customizations that […]

My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]

Perficient is excited to be a Bronze sponsor at this year’s Red Hat Summit 2019! Taking place in less than a week in Boston from May 7-9th, Summit brings together all kinds of professionals – from career IT pros to open source contributors – who represent nearly every industry. It is the premier open source […]

Part 1 of this series discusses the first two scenarios that should set off alarm bells if you are trying to execute a digital transformation. In this part, I discuss the final three scenarios and what you can do to try to course correct to keep a digital transformation on track. As you get deeper into […]