Today, Perficient announced it is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce solutions to the world’s leading manufacturers.
Sundog Interactive’s marketing strategy, data and insights, and technology integration services are highly complementary to Perficient’s end-to-end digital transformation offerings. By adding their specialized Salesforce capabilities aimed at accelerating results through smarter marketing, Perficient further enhances our innovative cloud solutions and can better serve our clients’ unique needs.
Today’s customer expects personalized, relevant and exceptional experiences across every possible touch point in their journey. Enterprises must rethink how they meet these demands, often turning to CRM systems – like Salesforce – to inform and enable its people to deliver on expectations. According to Forrester Research Analyst Kate Leggett, modern CRM “… empowers customer-facing personnel with the right data about their customers at the right time, in context, so that they can focus on nurturing relationships across journeys even as they cross channels and devices.”
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As a certified gold Salesforce partner, Perficient has delivered more than 3,000 engagements with more than 500 clients in the last 12 years. With a framework for envisioning a customer experience strategy to integration expertise with Mulesoft and implementing cloud solutions, our holistic approach to Salesforce CRM and end-to-end consulting services are designed to help our clients grow their business.
With Salesforce recently being named the #1 CRM provider for the sixth consecutive year by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker, growing and strengthening our Salesforce capabilities with the addition of Sundog Interactive ensures Perficient has the depth and breadth of experience and expertise to help our Fortune 1000 customers transform how they operate in the digital age.
In addition, the acquisition of Sundog Interactive brings a team of nearly 100 professionals with expertise in providing marketing and brand strategy, content strategy and development, UX, marketing automation and more that will help our customers drive revenue and results. The firm also brings industry-specific intellectual property, including a partner relationship management solution extending and accelerating several Salesforce products for the manufacturing vertical; a white-label, multi-industry solution for marketing intelligence; and several packaged code offerings leveraging Salesforce and Google tools.
In today’s customer-obsessed market, CRM is the backbone that drives every customer interaction and supports operational processes according to Salesforce’s Tiffani Bova. With the addition of Sundog Interactive, we’re thrilled to provide even greater value for our customers and partners.
You can learn more about Perficient’s announcement here.