Customer Experience + Design

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Earlier in this series, we revealed the importance of organizational alignment for your […]

Previously I discussed how life sciences companies can establish better relationships with patients. This blog analyses developing a strategic plan and how to get started. When it comes to managing these relationships, the bottom line is that there are some dramatic shifts taking place in healthcare, and life sciences companies need to understand, harness, and […]

Did you know there are properties you can’t see in your Apache Sling / Adobe Experience Manager repository? Jackrabbit OAK includes the concept of hidden nodes and properties. Hidden nodes and properties are prefixed with a colon and are not visible to consuming applications. Examples include :nestedCugs and :topCugCnt which are used to store the […]

B2B customers expect the same level of personalization, frictionless service, and consistency across channels from their business transactions that they enjoy in their consumer buying experiences. To keep up with (and exceed) customer expectations, B2B companies need to be proactive in evolving their digital strategies and technologies. Join our Commerce, Digital Strategy, and Digital Marketing […]

Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]

In Part 2 and the last of my iReceivables blog series I will dive deeper into some of the application’s cool features, review a feature and its related issues that are not so cool and finally give tips for a successful implementation as I had promised to do in my iReceivables blog series-Part 1. Recap […]

Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]

Orrick, a global law firm, needed to update its internal portal site to create a more efficient way to deliver content to employees. With that in mind, Orrick partnered with Perficient Digital on a new content management system that would allow the firm to create more value for attorneys and employees through an integrated, personalized […]

It used to be that a doctor was a patient’s only touch point for a diagnosis and prescription. Today, patients have many more avenues to get the information they seek, which has led to higher expectations from patients. Fortunately, life sciences companies have the opportunity to understand, educate, and treat patients by successfully engaging them. […]

As more users expect personalization, it is important to understand what is and how to get started.

ServiceNow offers cloud based platform that delivers digital workflows. Using ServiceNow, the employees and customers can make quicker, smarter decisions and they are empowered to collaborate in a more productive and agile way. ServiceNow recently released a new version called ‘New York’.  Ever wondered , why this name? Below is quick insight on ServiceNow version […]

At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]