Customer Experience + Design

So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]

Software Asset Management (SAM) Software asset management is a business practice that involves managing and optimizing the purchase, deployment, maintenance, utilization, and disposal of software applications within an organization. SAM IN TERMS OF SERVICENOW The ServiceNow Software Asset Management (SAM) application systematically tracks, evaluates and manages software licenses, compliance, and optimization. You can reclaim unused software […]

The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]

As new technologies emerge and offer additional ways to interact with your customers, it’s imperative that you consider and provide a consistent, seamless user experience across ever-expanding channels and platforms. Easier said than done? Eric Enge (Digital Marketing Principal, Perficient) and Jay Baer (Founder, Convince & Convert) teamed up to present considerations and best practices […]

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

Even a few years ago, I would have told you that there is no place in healthcare for open source technologies like Drupal. The marketing technology within healthcare has largely been dominated by Microsoft-enabled technologies and proprietary systems supported by a single company.  However, Drupal has become a key tool in the toolbox of healthcare […]

Accessibility: What it takes to achieve the highest level of accessibility while understanding and managing the trade-offs Why is Accessibility important? Every website has its target audience and site owners who always want to make sure their site attracts as many visitors as possible from its target audience. One way to achieve this is to […]

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

AI-driven personalization is an advanced method of creating and delivering customer-focused experiences at scale. It leverages machine learning to deeply understand individuals based on their preferences, behavior, and journeys. Personalization Evolution  The basics of personalization include segmenting audiences into a number of groups and applying rules to create different experiences for each. Although this basic […]

The Sitecore Data Exchange Framework allows for data to be synchronized between two disparate systems, neither of which need to actually be Sitecore. The modeling for the data mapping is handled in the Sitecore content tree, however, the process can involve any two systems you configure. When mapping fields, there is a certain process that […]

With AEM as a Cloud Service, Adobe has solved some extremely challenging problems in order to make AEM scale in the cloud. These challenges relate to the underlying implementation and concepts behind AEM and are: Each AEM instance stores the application code in the repository which is, therefore, mutable Each AEM instance stores the content […]

Performance is a critical concern for any web implementation. Users expect high performance, responsive web experiences and will abandon experiences that don’t deliver. Here are some things you need to consider to ensure Adobe solution performance: Scaling of Underlying Hardware Development Best Practices Author Instance Performance Publish Instance Performance Dispatcher Caching Percentage Website Performance   […]