This is the first in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of empathy: revealing how users think, perceive, and interact with digital products and how those product experiences help make their lives easier. The history of […]
Experience Design (XD)
CSS Transform Property: Four Common Uses
The CSS transform property allows a developer to perform a number of different actions on an element that changes how that element appears in the browser. While the realm of possibilities for what you can do with one or more of the transform values is very large, here are some common uses to save time […]
The Business Value of Experience Design (Series Introduction)
Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more. But a great customer experience is not a matter […]
What Quibi’s Flameout Teaches Us about Behavior Change
The mobile TV platform seemed to have it all. Why did it lose everything? Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. In its brief run, Quibi burned through $1.7 billion of investor goodwill, flubbed a turn on the Super Bowl ad stage and […]
Accessibility: Color Contrast
Importance For those living with disabilities, consuming web content can be a daily challenge. The web is an increasingly important resource in life today. By making your website accessible you are ensuring that all of your users, including those with disabilities, are able to access your site’s information. One of the most common roadblocks to […]
Adding a Color Picker to the AEM Content Fragment Model Editor
Recently, one of our clients looked to add a custom field in the Adobe Experience Manager (AEM) Content Fragment Model Editor. If you’re wondering what AEM Content Fragments are, check out Dan Klco’s post, as he does a great job explaining. Content Fragment Models are built with elements from various out-of-the-box data types, including single-line […]
Perficient and DTE Energy Bring Home Two More Wins for Interactive Virtual Home
Prepare yourself for this incredible news! We are excited to announce our W3 Gold Winner Award and Gold Winner MUSE Creative Award for DTE Interactive Virtual Home. This microsite educates consumers on how to save energy for their homes on a completely new level. The W3 Awards is a major web competition judged by the Academy […]
How to Make a Good Healthcare Website
It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? We want a formula. Tried and true best practices. Something that will boil it all down to a clear roadmap. If you search the web, you’ll find website checklists galore. And there are some undisputable basics: You […]
Upgrade Your Mobile Experience With Mini Apps and App Clips
Have you heard about Mini Apps or Apple’s new App Clips feature? I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them. Both concepts are relatively new, with Apple’s App Clips becoming available in IOS 14 this month (see our Prepare Your App for IOS […]
Visual Storytelling: Create Meaningful Gifs
Use Gifs to Increase Your Marketing Efforts This post is the second in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized […]
DTE Energy and Perficient Win Creative Awards for Interactive Virtual Home
Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams. We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers. Earning outside recognition for the work we do is […]
Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.
It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]