Experience Design

DTE Energy and Perficient Win Creative Awards for Interactive Virtual Home

DTE Interactive

Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams. We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers. Earning outside recognition for the work we do is the cherry on top.

Our experience design gurus brought a couple of these cherries home last week when an interactive microsite we created for Michigan-based utility provider DTE Energy received platinum recognitions at both the Hermes Creative Awards and the DotComm Awards.

The new microsite was part of our re-imagining of the Save Money & Energy section of DTEEnergy.com, which shows customers ways they can reduce energy waste and lower their utility bills. DTE provides numerous programs and offers to help customers achieve these goals and wanted to create an intuitive and engaging web experience to educate customers about them.

Dte Interactive

The award-winning microsite features a 3D virtual home that online visitors can explore to learn about opportunities to save money and energy. The virtual smart home includes seven rooms, a garage, a basement, an attic, and a yard, with more than 40 clickable hotspots throughout. Each hotspot provides energy-saving tips, as well as links to free products and rebate opportunities or to DTE’s online marketplace, where customers can find discounted products to help reduce their energy usage.

To make the interactive experience even more engaging, we created badges to accompany each hotspot so customers can track their energy-saving progress through the virtual environment. These badges also show how implementing the different tips and using energy-efficient products can translate into cost and energy savings and environmental impact, displaying running totals of hypothetical trees planted (based on reduced carbon emissions), bags of waste recycled, and gallons of gasoline saved.

Dte Interactive2


The successful June launch of the new Save Money & Energy experience – including the interactive smart home – has provided DTE’s customers with multiple intuitive and engaging ways to learn about saving energy and take advantage of the company’s many programs and offers.

The Hermes Creative Awards and DotComm Awards are administered by the Association of Marketing and Communication Professionals (AMCP). The Hermes Awards recognize excellence in concept, writing, and design in marketing materials and communications ranging from traditional media to emerging technologies, while the DotComm Awards laud achievement in web creativity and digital communication.

Perficient has previously been recognized by both programs for our work with clients such as Symantec, Trinity Health, CURT Manufacturing, Jackson Energy Authority, Mohawk, and Carhartt.

About the Author

Laura is a Senior Marketing Manager for Digital Experiences at Perficient.

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