We all know AI is the future. ChatGPT is a trending topic everywhere in the world right now, ChatGPT is a chatbot/trained-model designed by OpenAI, still being developed and trained by their engineers. This is the technical description provided by the chatbot itself – ChatGPT is a large language model trained by OpenAI. It is […]
Digital Experience
Personalization Capabilities of Sitecore XM Cloud
As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]
Conversion Rate Optimization (CRO) is the G.O.A.T.
Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors! However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]
Is Your Healthcare System Focused on the Caregiver Experience?
“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]
[Webinar] Journey Science: The Next Frontier in Data-Driven Customer Experiences
Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]
Perficient Interviewed for Forrester Report on DXP Best Practices
In September of this year, Perficient’s DXP experts were interviewed for the Forrester report Understanding The Architect Of Your Digital Experience Platform. In the report, Forrester covers how ‘Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them’. Read on to learn a bit more […]
Perficient and Pega: Working Together to Support Caseworkers
Child welfare caseworkers are among the most overworked government employees, they shoulder the responsibility for the well-being and safety of our most vulnerable population – children. The work of today’s caseworkers is limited by disjointed processes and siloed data. These aging, disparate legacy systems do not support their work in a timely and efficient manner. […]
Meet Marketing Cloud Personalization
With the Marketing Cloud Winter ’23 release, Salesforce officially rebranded their Interaction Studio tool (AGAIN) to be known henceforth as Marketing Cloud Personalization. Although it’s been two years since Salesforce first acquired Evergage and rebranded the tool, it’s always been pretty common to hear people say things like “Interaction Studio (formerly known as Evergage).” So […]
Automotive Companies Require a Digital-First Mindset To Transform Faster and Smarter
I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]
4 Ways Financial Institutions Can Help Their Customers Navigate Inflation
Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]
To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma
As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]
AEM Author Notifications Made Easy
The life cycle of an AEM implementation involves code development and deployment, content authoring, server maintenance, AEM Service Pack upgrades, and rare disaster recovery. DevOps operation involves meticulous planning and execution. One of the planning and execution steps is communicating to stakeholders and AEM users, especially authors, about maintenance activity. This will help prevent the authors […]