Customer Experience

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

In today’s hectic world, humans are increasingly drawn to simplicity. Stemming from a rising need for everyday efficiency and speed, we are in constant search for the next new technology that will make our lives easier. While this inclination toward simplicity is likely intuitive for most aspects of modern life, we often see the opposite […]

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience. When McDonald’s began to see a decrease in sales, they stepped back […]

Seamless order to fulfillment is the crux of any good experience. A brand’s reputation and longevity, as well customer loyalty and adoption, often hinges on the success of how order management (OM) is rooted in an organization. The interaction with users at their point of need is the tipping point and often dictates success or […]

Part 2: Keeping Up with Changing Customer Needs Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the second installment of this three-part series. In Part 1 I […]

All too often, accessibility does not cross the mind of designers or developers until it is too late in the process. Approaching accessibility as a final checkbox in the entire process of a webpage and website development will result in exurbanite defects and adversely affect the final product. Developers and designers must take on the […]

Artificial intelligence (AI) has quickly become one of the industry’s biggest buzzwords, and many businesses are looking to utilize this technology to provide enhanced digital experiences. AI is programmed intelligent software or hardware that can learn and solve problems and has forecasted growth of 54% this year in the software market worldwide. It continues to […]

Omnichannel fulfillment methods such as curbside, buy-online, pick-up in-store (BOPIS), and ship-from-store have become extremely familiar to retailers, especially due to the climate of the COVID-19 pandemic. These methods are very resourceful and beneficial when utilized correctly and tailored specifically to each business. Understanding the technology systems the enable these fulfillment methods are important for […]

Many companies view accessibility remediation as a one-off project or a parallel effort to their current development life cycle. In fact, it is the opposite. Accessibility should be integrated into your overall design process from the very beginning. It’s important to focus on the benefits and advantages of “shifting left” and incorporating accessibility into the […]

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. In his article, Delivering at the Speed of the Customer, Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first […]

This is the first in a series of posts around patterns in customer experience as it pertains to omnichannel customer service. Background My wife and I are currently in the midst of a move to a smaller house that is more accessible. We are starting with a somewhat open slate and using an architect to […]

The Assumptions We Make About Disability What comes to mind when you’re thinking about what it means for a person to be disabled? Are they deaf? Is their mobility compromised in some way? What about their vision? It’s important to remember that senses and abilities like these aren’t only reserved for those with permanent disabilities. […]