Nearly all businesses have invested in digital commerce to varying degrees over the past two decades. Previously, digital commerce was thought of as a channel through which the business exposed its way of doing business to a digital audience. This thought served businesses well when the digital audience had little expectation with a business online […]
Customer Experience
How to Improve Your Organization’s Customer Experience in the Age of Digital Insurance
As customer expectations around how to purchase insurance online evolve, it’s crucial for insurance carriers to create online purchasing experiences that exceed expectations and drive revenue and growth opportunities for their organizations. To do this the right way, insurance carriers will need to evaluate their current ecommerce strategy to ensure they’re meeting both business goals […]
There is No Secret Sauce: Put Financial Services Customers First and You Will Grow
TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]
10 Questions & Answers About Using Virtual Agents for Medical Information Sharing
In our recent webinar, “Improve Medical Product Information Sharing With Virtual Agents,” Prabha Ranganathan, Kari Blaho-Owens, and Nico Frantzen discussed the ways that implementing virtual agents in life sciences companies’ call center operations can help to promote pharmacovigilance and more effectively service customers. Below are some of the questions we answered during the webinar and some that […]
Why your Adobe Marketing Infrastructure Needs Journey Science: How to Get Started
Adobe Marketing Infrastructure: The Future is Today Today’s Adobe Marketing practitioners are at a crossroads. The massive proliferation of channels coupled with the needs of online or online-only consumers requires a tremendous up-leveling of Marketer’s activities and scale. Today’s Adobe Omni-Channel Marketing stack is more than capable of building that future. Still, most Marketers are […]
5 Takeaways From Our “Improve Medical Product Information Sharing With Virtual Agents” Webinar
Our life sciences and technology experts recently delivered the webinar, “Improve Medical Product Information Sharing With Virtual Agents,” where they discussed how automation and artificial intelligence can be used to optimize call center operations and improve end-user experiences. Here are five key takeaways: Just because a system is powered by AI doesn’t mean you have […]
Why Investing in Innovation Drives Business, Empowerment, and Success
In today’s highly competitive and unexpected market, it’s important for your company to invest in innovative practices and opportunities to not only rise above the competition, but to delight customers and create a business dynamic that positively impacts how your organization operates in the long run. In my experience, I’ve seen companies with great employees and incredible ideas create a […]
Listen To Mark Cuban Break Down NFTs and How the Dallas Mavericks Use Them To Create Fan Value
I was super excited when I first heard that Perficient’s Jim Hertzfeld and Kim Williams-Czopek were interviewing Mark Cuban, the owner of the Dallas Mavericks, Shark Tank host and investor, and entrepreneur, on their What If So What? podcast. Not entirely surprising, but Cuban said more people probably know him as the “Shark Tank guy” […]
Why Order Management is the ‘Secret Sauce’ for Improved Customer Experience in 2022
When we typically think of exceptional customer experience (CX) in the digital context, we usually talk about things like best-in-class site design, easy and intuitive checkout workflows, and an overall site experience that meets and exceeds the expectations of our customers and their various personas. There’s no question that all these elements are important to […]
Veterinary Pharmaceutical Traditional Call Center Models: MOOve Over
According to market research, the global animal health market was valued at approximately $139 billion in 2020 and is predicted to grow to more than $190 billion by 2027. Even without its projected growth, animal health organizations, much like their human pharmaceutical counterparts, often do not have the adequate technology infrastructure to support or streamline […]
Evolving Customer Expectations in the Era of Digital Disruption
The world, technology, and customer expectations (CX) are rapidly evolving in an era when even non-digital natives, such as Gen X, Boomers, and The Greatest Generation, are increasingly comfortable with a myriad of “futuristic technologies” like video calls and telemedicine solutions, smart devices at home and work, mixed reality experiences, and voice user interface (UI) to name just a few. […]
Why You Should Expect Commerce to Evolve as Customer Experience Expectations Grow
I won’t bore you with the repetitive dialogue around how COVID-19 has changed customer expectations forever, I’ve done enough of that in recent blogs. But what I will tell you is how the last 2 years of the pandemic have expedited the possibilities of what’s possible for the future of commerce, specifically with how customers […]