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Listen To Mark Cuban Break Down NFTs and How the Dallas Mavericks Use Them To Create Fan Value


I was super excited when I first heard that Perficient’s Jim Hertzfeld and Kim Williams-Czopek were interviewing Mark Cuban, the owner of the Dallas Mavericks, Shark Tank host and investor, and entrepreneur, on their What If So What? podcast.

Not entirely surprising, but Cuban said more people probably know him as the “Shark Tank guy” than as the Mavs owner…and indeed, even fewer people know about his earlier days when he started MicroSolutions (sold to CompuServe) and (sold to Yahoo).

Cuban has always been one of those guys I loved listening to, reading about, and watching. He keeps it real and, more often than not, always makes the complicated…well, uncomplicated.

And that’s exactly what Cuban did when Jim and Kim asked how the Mavs go about collecting and understanding fan expectations. Cuban admitted that they don’t do enough of it, but they are focused on creating more value chains to help the Mavs organization collect more customer information and expand their database.

Cuban dove into non-functional tokens (NFTs) and broke them down so well that any of my kids would be able to understand them. He shared how the Mavs use NFTs to create more fan value. It’s one of my favorite parts of the episode.

Rather than trying to regurgitate Cuban’s definition of NFTs and their benefits, I’ll let you listen to the master of breaking things down himself. The NFT conversation starts at the 7:06 mark. Jim said it’s one of the best practical applications of NFTs he’s heard, and I agree. When someone asks you to explain NFTs, send them this podcast episode.

And I would be remiss not to ask you to listen to the trio discuss (16:55 mark) AI and the Mark Cuban Foundation’s AI Bootcamps, which Perficient helps host. Do it for the kids! 😉


Related links

Training the Next Generation of AI Leaders: Perficient Announces Collaboration with the Mark Cuban Foundation to Host AI Bootcamp

Perficient and the Mark Cuban Foundation to Host AI Bootcamp

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Eugene Sefanov

Director, Industry and Regional Marketing

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