Sitecore

Perficient is thrilled to announce three of our colleagues named Sitecore MVPs in 2022. Our Perficient experts are three of only 236 individuals worldwide to be honored by Sitecore this year. This exciting news brings the total number of Sitecore MVP awards won by Perficient over the last 10 years to more than 60 total.  […]

In the business world, strong productivity and agility define success. Partnering with the right digital entities is extremely important for better ROI and brand loyalty. With technological advancement, you may have to upgrade or migrate your CMS altogether. When it comes to Sitecore, go for the latest version. Sitecore 9.1 support ends in December 2021 […]

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

First, let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]

Celebrating A Prestigious Recognition from Sitecore Delivering for our clients is what we do best at Perficient. Our work with some of the largest enterprise clients in North America makes us proud of the value we bring to our Sitecore customers. Sitecore’s Partner of the Year Awards are designed to celebrate the time and investment […]

If you happened to catch the announcement in the recent 2021 SUGCON, Sitecore released a new guide to behavioral profiling and the PDF is available now for download here. This was another collaboration with the broader Sitecore community. I am proud again to say I am a contributor to this Sitecore Whitepaper and am always […]

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

Sitecore is able to support displaying your web pages in multiple languages. Providing multilingual support helps convince your customers you are providing them with a quality service or product by catering to their preferred languages. This is in fact the application of the behavioral theory called the Endowment Effect. Showing that you understand your customer’s […]

Sitecore Registry is a place where Sitecore stores user data (i.e. data related to the user editing preferences and choices).   In some cases, setting a user registry to a default value each time the user logs into the CM would remove confusion and stress.   For example, if you set the checkbox raw values to unchecked […]

Does this scenario sound familiar? Sitecore CM/CD are on different servers Developer doesn’t have access to the CD server that is currently showing an error in the browser. Code base for both CM and CD are the same. Developer switches the database from Master to Web in CM and then previews the page but no […]