If you happened to catch the announcement in the recent 2021 SUGCON, Sitecore released a new guide to behavioral profiling and the PDF is available now for download here.
This was another collaboration with the broader Sitecore community. I am proud again to say I am a contributor to this Sitecore Whitepaper and am always happy to be part of this great community of strategists and technologists.
Behavioral personalization is one of the quickest ways to start seeing results in your Sitecore analytics.
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One of the largest roadblocks I have seen for organizations wanting to get started is just knowing where to start. This is it. Profiling is something you can apply sitewide and start to see real results quickly. From there you can add in goals, campaigns, segments, etc. to further refine your data. Profiling not only starts returning data but is immediately available to drive personalization on your components.
This guide really covers behavioral profiling well; from a high level, down into the math that drives Euclidian Distance pattern matching. Go beyond the where to start and learn the how, why, when, what and who of profiling. Kudos to Jacqueline Baxter at the team at Sitecore along with the community for pulling together a clear understanding of a complex topic!