Skip to main content


Whitepaper: Guide to setting up profiling in Sitecore XP

If you happened to catch the announcement in the recent 2021 SUGCON, Sitecore released a new guide to behavioral profiling and the PDF is available now for download here.

This was another collaboration with the broader Sitecore community. I am proud again to say I am a contributor to this Sitecore Whitepaper and am always happy to be part of this great community of strategists and technologists.

Behavioral personalization is one of the quickest ways to start seeing results in your Sitecore analytics.

One of the largest roadblocks I have seen for organizations wanting to get started is just knowing where to start. This is it. Profiling is something you can apply sitewide and start to see real results quickly. From there you can add in goals, campaigns, segments, etc. to further refine your data. Profiling not only starts returning data but is immediately available to drive personalization on your components.


Download the 2021 Guide to profiling strategy.

This guide really covers behavioral profiling well; from a high level, down into the math that drives Euclidian Distance pattern matching. Go beyond the where to start and learn the how, why, when, what and who of profiling. Kudos to Jacqueline Baxter at the team at Sitecore along with the community for pulling together a clear understanding of a complex topic!

See also: a previous post on Pattern Decay Rate and my YouTube Series on all things Sitecore Marketing. Please reach out to me and follow me on all things Sitecore strategy on Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Rick Bauer, Senior Solutions Architect

As a 5-time Sitecore Strategy MVP and Senior Solutions Architect at Perficient, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform and Content Hub. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platforms, or looking to take them to the next level of maturity.

More from this Author

Follow Us