Industries

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s […]

Getting certified is always a great feeling for an individual and is a way to prove your competency and proficiency in a particular technology. Microsoft provides the pool of trending technologies in demand and is vastly used in many industries. Getting certified in specific technology is a really valuable addition to your profile. Getting Certified […]

In late September, our team attended Salesforce’s largest conference, Dreamforce, in San Francisco. For many attendees, it was the first time in three years that they were able to gather in person with peers and clients. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, and a […]

Hurricane Ian slammed into Florida’s gulf coast and Georgetown, South Carolina, on September 28, leaving countless businesses and homes — if not wholly destroyed — drowned with flood water and without power. The Insurance Information Institute, an industry-funded research group, estimates that Ian has caused at least $30 billion in damage. Now that the storm […]

For healthcare payers, performance bonuses and analyst recommendations are dependent on external scoring by government agencies, regulators, and other third-parties. When our large Midwestern payer client’s customer satisfaction scores began to decrease due to unsatisfactory first-call resolution, inaccurate data, lack of omnichannel capabilities, and inaccurate billing information, the organization realized it needed a plan to […]

Rekha Bhardwaj is a lead business consultant at Perficient with a decade of experience in information technology. I recently sat down with her to learn more about a typical project in this role. I also learned what motivates her in her work. I loved hearing about how her team supports one another, and I’m sure […]

Between the global COVID-19 pandemic and the political environment, the past two years have been full of challenges. Nevertheless, every challenge brings an opportunity. In the case of the healthcare industry, that opportunity is leveraging our understanding of SDOH and finally pairing it with DE&I efforts to reduce health disparities. What Do All These Letters […]

In this episode, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. We’d love to get your feedback on a “white noise” […]

Last week, our team attended Salesforce’s largest conference, Dreamforce, in San Francisco. For many attendees, it was the first time in three years that they were able to gather in-person with peers and clients. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, and a handful of […]

This blog marks Part 1 of our Embedded Finance Blog Series and will introduce the overarching concept of embedded finance, setting us up to discuss embedded payments, embedded lending, and embedded insurance (all of which fall under the embedded finance umbrella) in future blogs. Embedded finance is the “embedding” of payment or banking software into […]

The Inflation Reduction Act, which was signed into law by President Biden last month, contains a number of social and climate policies, including legislation to protect recipients of Medicare from rising drug prices. This Act has been watched closely by the healthcare industry as it aims to support Medicare recipients by placing a cap on […]